Keith Naughton

Government, Business, Technology, Autonomous

71% of Americans Still Leery of Self-Driving Cars

A semi-autonomous car A Magna International Inc. representative demonstrates a semi-autonomous vehicle in Holly, Mich. (Graham Walzer/Bloomberg News)

There’s been virtually no increase in public acceptance of self-driving cars even as automakers and tech giants are pouring billions into driverless technology.

Keith Naughton | Bloomberg News
March 14, 2019
Business, Technology, Logistics

Ford Investing $1 Billion in High-Profit SUV Plants

Ford Revealing of the 2020 Ford Explorer, CEO Jim Hackett right. (Jeff Kowalsky/Bloomberg News)

Ford Motor Co. is investing $1 billion in two Chicago factories and hiring 500 workers to expand its ability to crank out high-profit sport utility vehicles, including its new Explorer.

Keith Naughton | Bloomberg News
February 8, 2019
Business, Technology, Autonomous

Ford, Walmart to Test Self-Driving Grocery Delivery Service

ford and walmart Gene J. Puskar/Associated Press

Ford Motor Co. is teaming with Walmart Inc., the world’s largest retailer, to lay the groundwork for a driverless grocery delivery service.

Keith Naughton | Bloomberg News
November 14, 2018
Business, Technology, Autonomous

Ford Aims to Be Major Player in Autonomous Technology

Autonomous technology A fully autonomous Ford Fusion Hybrid research vehicle on streets of Dearborn, Mich. (Ford Motor Co.)

The autonomous technology gap between Ford Motor Co. and its rivals from Detroit and Silicon Valley can be measured in years. Yet even a company playing catch-up in the race to turn self-driving technology into high-margin businesses is drawing interest from outside investors, an indicator of just how much money is pouring in.

Keith Naughton | Bloomberg News
August 9, 2018
Business, Technology, Equipment, Safety, Autonomous

Ford Refuses to Rush Into Robo-Taxis, Even After GM, Waymo Deals


General Motors Co. and Alphabet Inc.’s Waymo rocked the auto industry last week with self-driving deals that will have each deploying thousands of robo-taxis onto U.S. roads over the next 18 months. Ford Motor Co., meanwhile, will continue biding its time.

Keith Naughton | Bloomberg News
June 8, 2018
Business, Technology, Equipment, Autonomous

Fatal Uber Crash Sheds Light on Use of Thermal Imaging

This March 19, 2018 still image taken from video provided by ABC-15, shows investigators at the scene of a fatal accident involving a self-driving Uber car on the street in Tempe, Ariz. ( via AP)

Since the Uber accident in March, autonomous car researchers’ eyes have been opening to the need to teach robots how to drive in the dark and avoid people who wander into the road.

Keith Naughton | Bloomberg News
May 29, 2018
Business, Technology, Safety, Autonomous

Fear of Autonomous Vehicles Rises After High-Profile Roadway Deaths

A fully autonomous Ford Fusion Hybrid research vehicle on streets of Dearborn, Mich. (Ford)

Consumer trust in self-driving cars has plummeted after high-profile roadway fatalities, with almost three-quarters of Americans now saying they are too afraid to ride in an autonomous vehicle, according to a new survey.

Keith Naughton | Bloomberg News
May 23, 2018
Business, Equipment

Dodge’s and Chevy’s Deep Discounts Portend Old-Pickup Price War

Luke Sharrett/Bloomberg News

Fiat Chrysler Automobiles NV and General Motors Co. have trimmer, high-tech trucks coming this year that will fetch top-dollar prices. For now, the automakers are dialing up discounts on outgoing models.

Keith Naughton | Bloomberg News
May 8, 2018
Business, Equipment

Ford Retreats From American Car Business to Focus on Trucks, Commercial Vehicles

Ford Motor Co.

Ford Motor Co. is cleaving an additional $11.5 billion from spending plans and dropping several sedans, including the Fusion and Taurus, from its lineup to more quickly reach an elusive profit target.

Keith Naughton | Bloomberg News
April 26, 2018
Government, Business

Ford Concerned NAFTA Rule Changes Wouldn’t Preserve US Jobs

A 2017 Ford Motor Co. Super Duty F-250 truck stands near an American flag at the Ford Kentucky Truck Plant in Louisville, Ky. (Luke Sharrett/Bloomberg News)

Ford Motor Co., the largest producer of cars and trucks in the United States, remains concerned about major modifications to the North American Free Trade Agreement, even after President Donald Trump’s negotiators were said to have softened demands.

Keith Naughton | Bloomberg News
April 5, 2018