Ford Overhauls Pricey Raptor Truck to Take On Surging New Rivals

With new competition nipping at its wheels, Ford Motor Co. has overhauled its rugged F-150 Raptor model, a pricey and profitable pickup the company calls its “trophy truck.”

Keith Naughton | Bloomberg News
February 3, 2021
Government, Business, Technology, Logistics

US Automakers Plead for Government Help in Growing Chip Crisis

American automakers are asking the U.S. government to help solve a debilitating shortage of computer chips that is closing auto factories worldwide and could restrict production until the fall.

Keith Naughton | Bloomberg News
January 19, 2021
Government, Business, Technology, Equipment, Safety, Autonomous

Tesla Beats Detroit Rivals by Almost Two Years on Brake Safety

Tesla is the lone U.S. automaker to meet a commitment to equip all its models with automatic emergency braking almost two years ahead of schedule.

Keith Naughton | Bloomberg News
December 17, 2020
Business, Technology, Fuel

Ford May Build Batteries to Power New Wave of EV Models

Ford Motor Co. is considering building the batteries to power a fleet of new electric vehicles as it prepares to cut back production of engines for its traditional gasoline-powered models.

Keith Naughton | Bloomberg News
November 13, 2020
Business, Technology, Equipment

Ford’s October Sales Fall as F-150 Factory Retooling Takes Toll

Ford Motor Co.’s U.S. sales fell 6.1% in October, dragged down in part by a factory overhaul to produce the redesigned version of its top-selling F-150 pickup.

Keith Naughton | Bloomberg News
November 4, 2020
Business, Technology, Fuel

Ford Builds Its Most Advanced Factory to Make Electric Pickup

Ford Motor Co., facing an onslaught of competition for its new battery-powered F-150 pickup, unveiled the high-tech factory that will produce the electric truck using self-driving transport sleds and robots collaborating with human workers.

Keith Naughton | Bloomberg News
September 17, 2020

Ford to Cut 1,400 US Salaried Jobs in Reorganization

Ford Motor Co. is cutting about 5% of its U.S. salaried workers as part of a sweeping reorganization, which could include layoffs, in a move to help the automaker reverse its declining fortunes.

Keith Naughton | Bloomberg News
September 2, 2020
Business, Technology, Logistics

Ford CEO’s Vow for Flawless Launches Tested by High-Stakes F-150

Ford Motor Co. is gearing up for an intricate, two-phase overhaul of factories for its most profitable vehicle, putting to the test a pledge by incoming CEO Jim Farley for flawless execution.

Keith Naughton | Bloomberg News
August 24, 2020
Business, Technology

Ford to Promote Farley to CEO After Hackett’s Failed Turnaround Bid

Ford Motor Co. will promote Jim Farley to CEO on Oct. 1 to replace Jim Hackett, who has elected to retire after his three-year bid to turn around the automaker failed to gain traction.

Keith Naughton | Bloomberg News
August 4, 2020
Business, Technology, Safety, Autonomous

Ford Takes on Tesla With Hands-Free Driving for Electric Mustang

Ford Motor Co. plans to install a hands-free driving system on its electric Mustang Mach-E model coming later this year as it attempts to muscle in on the high-tech turf now dominated by Tesla Inc.

Keith Naughton | Bloomberg News
June 18, 2020