Keith Naughton

Business, Technology, Fuel

Ford Builds Its Most Advanced Factory to Make Electric Pickup

The Ford Rouge assembly plant stands in Dearborn, Mich., on May 18. The Ford Rouge assembly plant stands in Dearborn, Mich., on May 18. (Emily Elconin/Bloomberg News)

Ford Motor Co., facing an onslaught of competition for its new battery-powered F-150 pickup, unveiled the high-tech factory that will produce the electric truck using self-driving transport sleds and robots collaborating with human workers.

Keith Naughton | Bloomberg News
September 17, 2020
Business

Ford to Cut 1,400 US Salaried Jobs in Reorganization

Ford is cutting 1,400 salaried jobs. (Angel Navarrete/Bloomberg News)

Ford Motor Co. is cutting about 5% of its U.S. salaried workers as part of a sweeping reorganization, which could include layoffs, in a move to help the automaker reverse its declining fortunes.

Keith Naughton | Bloomberg News
September 2, 2020
Business, Technology, Logistics

Ford CEO’s Vow for Flawless Launches Tested by High-Stakes F-150

The Ford logo appears on F-150 grilles. Ford's incoming CEO Jim Farley will have his first major test of leadership as the company plans to overhaul factories. (Daniel Acker/Bloomberg News)

Ford Motor Co. is gearing up for an intricate, two-phase overhaul of factories for its most profitable vehicle, putting to the test a pledge by incoming CEO Jim Farley for flawless execution.

Keith Naughton | Bloomberg News
August 24, 2020
Business, Technology

Ford to Promote Farley to CEO After Hackett’s Failed Turnaround Bid

James Farley speaks as Jim Hackett listens during an event at CES in Las Vegas in 2018. Jim Farley speaks as Jim Hackett listens during an event at CES in Las Vegas in 2018. (David Paul Morris/Bloomberg News)

Ford Motor Co. will promote Jim Farley to CEO on Oct. 1 to replace Jim Hackett, who has elected to retire after his three-year bid to turn around the automaker failed to gain traction.

Keith Naughton | Bloomberg News
August 4, 2020
Business, Technology, Safety, Autonomous

Ford Takes on Tesla With Hands-Free Driving for Electric Mustang

The Ford Motor Co. logo. (Patrick T. Fallon/Bloomberg News)

Ford Motor Co. plans to install a hands-free driving system on its electric Mustang Mach-E model coming later this year as it attempts to muscle in on the high-tech turf now dominated by Tesla Inc.

Keith Naughton | Bloomberg News
June 18, 2020
Business, Equipment, Safety

Ford Sees Plants Resuming Pre-Virus Production Within Weeks

The Ford Motor Rouge assembly plant stands in Dearborn, Mich., on May 18. The Ford Motor Rouge assembly plant stands in Dearborn, Mich., on May 18. (Emily Elconin/Bloomberg News)

Ford Motor Co. expects its U.S. plants will come all the way back from coronavirus-related shutdowns within the next month, a top executive said.

Keith Naughton | Bloomberg News
June 10, 2020
Business, Technology, Autonomous

Self-Driving Startup Argo Completes $2.6 Billion Tie-Up With VW

Cameras are seen on the roofs of Argo AI modified Ford Fusion autonomous vehicles in the company's headquarters in Pittsburgh. Cameras are seen on the roofs of Argo AI modified Ford Fusion autonomous vehicles in the company's headquarters in Pittsburgh. (Justin Merriman/Bloomberg News)

Argo AI, the self-driving startup tightly aligned with Ford Motor Co., completed an expected tie-up with Volkswagen AG involving a $2.6 billion investment from the German automaker.

Keith Naughton | Bloomberg News
June 2, 2020
Government, Business, Safety

Detroit Divided Over What It’ll Take to Make Cars Again

Signage is displayed outside the idled Ford Motor Co. Michigan Assembly plant in Wayne, Mich., on March 23. Signage is displayed outside the idled Ford Motor Co. Michigan Assembly plant in Wayne, Mich., on March 23. (Anthony Lanzilote/Bloomberg News)

The safety measures that Ford Motor Co. has spent weeks preparing to resume North American production fell short of assuaging the United Auto Workers union, which could stand in the way of much of the industry’s plans to reopen.

Keith Naughton | Bloomberg News
April 30, 2020
Business

Carmakers Headed for 50% Sales Dive Can Breathe Easier

Sparks fly as robotic arms work on 2018 Honda Accord vehicles at a factory in Ohio in late 2017. Sparks fly as robotic arms work on 2018 Honda Accord vehicles at a factory in Ohio in late 2017. (Ty Wright/Bloomberg News)

Automakers are headed for a less drastic U.S. sales collapse than feared, according to market researchers.

Keith Naughton | Bloomberg News
April 22, 2020
Business

Automakers Are About to Give an Inkling of the Sales Collapse Ahead

New vehicles sit in a lot of the idled GM Flint Assembly plant in Flint, Mich., on March 23. New vehicles sit in a lot of the idled GM Flint Assembly plant in Flint, Mich., on March 23. (Anthony Lanzilote/Bloomberg News)

A year that started off well for the U.S. auto market, with only a subtle downshift expected following years of strong demand, is suddenly shaping up to be a disaster.

Keith Naughton | Bloomberg News
March 31, 2020

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