Keith Naughton
Ford Builds Its Most Advanced Factory to Make Electric Pickup
The Ford Rouge assembly plant stands in Dearborn, Mich., on May 18. (Emily Elconin/Bloomberg News)
Ford Motor Co., facing an onslaught of competition for its new battery-powered F-150 pickup, unveiled the high-tech factory that will produce the electric truck using self-driving transport sleds and robots collaborating with human workers.
September 17, 2020Ford to Cut 1,400 US Salaried Jobs in Reorganization
(Angel Navarrete/Bloomberg News)
Ford Motor Co. is cutting about 5% of its U.S. salaried workers as part of a sweeping reorganization, which could include layoffs, in a move to help the automaker reverse its declining fortunes.
September 2, 2020Ford CEO’s Vow for Flawless Launches Tested by High-Stakes F-150
Ford's incoming CEO Jim Farley will have his first major test of leadership as the company plans to overhaul factories. (Daniel Acker/Bloomberg News)
Ford Motor Co. is gearing up for an intricate, two-phase overhaul of factories for its most profitable vehicle, putting to the test a pledge by incoming CEO Jim Farley for flawless execution.
August 24, 2020Ford to Promote Farley to CEO After Hackett’s Failed Turnaround Bid
Jim Farley speaks as Jim Hackett listens during an event at CES in Las Vegas in 2018. (David Paul Morris/Bloomberg News)
Ford Motor Co. will promote Jim Farley to CEO on Oct. 1 to replace Jim Hackett, who has elected to retire after his three-year bid to turn around the automaker failed to gain traction.
August 4, 2020Ford Takes on Tesla With Hands-Free Driving for Electric Mustang
(Patrick T. Fallon/Bloomberg News)
Ford Motor Co. plans to install a hands-free driving system on its electric Mustang Mach-E model coming later this year as it attempts to muscle in on the high-tech turf now dominated by Tesla Inc.
June 18, 2020Ford Sees Plants Resuming Pre-Virus Production Within Weeks
The Ford Motor Rouge assembly plant stands in Dearborn, Mich., on May 18. (Emily Elconin/Bloomberg News)
Ford Motor Co. expects its U.S. plants will come all the way back from coronavirus-related shutdowns within the next month, a top executive said.
June 10, 2020Self-Driving Startup Argo Completes $2.6 Billion Tie-Up With VW
Cameras are seen on the roofs of Argo AI modified Ford Fusion autonomous vehicles in the company's headquarters in Pittsburgh. (Justin Merriman/Bloomberg News)
Argo AI, the self-driving startup tightly aligned with Ford Motor Co., completed an expected tie-up with Volkswagen AG involving a $2.6 billion investment from the German automaker.
June 2, 2020Detroit Divided Over What It’ll Take to Make Cars Again
Signage is displayed outside the idled Ford Motor Co. Michigan Assembly plant in Wayne, Mich., on March 23. (Anthony Lanzilote/Bloomberg News)
The safety measures that Ford Motor Co. has spent weeks preparing to resume North American production fell short of assuaging the United Auto Workers union, which could stand in the way of much of the industry’s plans to reopen.
April 30, 2020Carmakers Headed for 50% Sales Dive Can Breathe Easier
Sparks fly as robotic arms work on 2018 Honda Accord vehicles at a factory in Ohio in late 2017. (Ty Wright/Bloomberg News)
Automakers are headed for a less drastic U.S. sales collapse than feared, according to market researchers.
April 22, 2020Automakers Are About to Give an Inkling of the Sales Collapse Ahead
New vehicles sit in a lot of the idled GM Flint Assembly plant in Flint, Mich., on March 23. (Anthony Lanzilote/Bloomberg News)
A year that started off well for the U.S. auto market, with only a subtle downshift expected following years of strong demand, is suddenly shaping up to be a disaster.
March 31, 2020