Keith Naughton

Business, Technology, Safety, Autonomous

Ford Takes on Tesla With Hands-Free Driving for Electric Mustang

The Ford Motor Co. logo. (Patrick T. Fallon/Bloomberg News)

Ford Motor Co. plans to install a hands-free driving system on its electric Mustang Mach-E model coming later this year as it attempts to muscle in on the high-tech turf now dominated by Tesla Inc.

Keith Naughton | Bloomberg News
June 18, 2020
Business, Equipment, Safety

Ford Sees Plants Resuming Pre-Virus Production Within Weeks

The Ford Motor Rouge assembly plant stands in Dearborn, Mich., on May 18. The Ford Motor Rouge assembly plant stands in Dearborn, Mich., on May 18. (Emily Elconin/Bloomberg News)

Ford Motor Co. expects its U.S. plants will come all the way back from coronavirus-related shutdowns within the next month, a top executive said.

Keith Naughton | Bloomberg News
June 10, 2020
Business, Technology, Autonomous

Self-Driving Startup Argo Completes $2.6 Billion Tie-Up With VW

Cameras are seen on the roofs of Argo AI modified Ford Fusion autonomous vehicles in the company's headquarters in Pittsburgh. Cameras are seen on the roofs of Argo AI modified Ford Fusion autonomous vehicles in the company's headquarters in Pittsburgh. (Justin Merriman/Bloomberg News)

Argo AI, the self-driving startup tightly aligned with Ford Motor Co., completed an expected tie-up with Volkswagen AG involving a $2.6 billion investment from the German automaker.

Keith Naughton | Bloomberg News
June 2, 2020
Government, Business, Safety

Detroit Divided Over What It’ll Take to Make Cars Again

Signage is displayed outside the idled Ford Motor Co. Michigan Assembly plant in Wayne, Mich., on March 23. Signage is displayed outside the idled Ford Motor Co. Michigan Assembly plant in Wayne, Mich., on March 23. (Anthony Lanzilote/Bloomberg News)

The safety measures that Ford Motor Co. has spent weeks preparing to resume North American production fell short of assuaging the United Auto Workers union, which could stand in the way of much of the industry’s plans to reopen.

Keith Naughton | Bloomberg News
April 30, 2020
Business

Carmakers Headed for 50% Sales Dive Can Breathe Easier

Sparks fly as robotic arms work on 2018 Honda Accord vehicles at a factory in Ohio in late 2017. Sparks fly as robotic arms work on 2018 Honda Accord vehicles at a factory in Ohio in late 2017. (Ty Wright/Bloomberg News)

Automakers are headed for a less drastic U.S. sales collapse than feared, according to market researchers.

Keith Naughton | Bloomberg News
April 22, 2020
Business

Automakers Are About to Give an Inkling of the Sales Collapse Ahead

New vehicles sit in a lot of the idled GM Flint Assembly plant in Flint, Mich., on March 23. New vehicles sit in a lot of the idled GM Flint Assembly plant in Flint, Mich., on March 23. (Anthony Lanzilote/Bloomberg News)

A year that started off well for the U.S. auto market, with only a subtle downshift expected following years of strong demand, is suddenly shaping up to be a disaster.

Keith Naughton | Bloomberg News
March 31, 2020
Business, Safety

Ford Bans All Business Trips After Two Employees Contract Coronavirus

Ford Motor Co. David Zalubowski/Associated Press

Ford Motor Co. has banned all air travel for business after two of its employees in China contracted the coronavirus.

Keith Naughton | Bloomberg News
March 3, 2020
Business

Ford COO Sees 2009 Crisis Flashback on Faces of Colleagues

Jim Farley Jim Farley by Spencer Platt/Getty Images

Ford Motor Co.’s recently appointed chief operating officer said the struggling automaker is operating with the same sense of urgency and crisis that kept the company out of bankruptcy a decade ago.

Keith Naughton | Bloomberg News
February 26, 2020
Business, Technology

Ford’s Lincoln Partners With Rivian for First Electric Model

Rivian's R1S electric SUV is unveiled at the Los Angeles Auto Show in November 2018. Rivian's R1S electric SUV is unveiled at the Los Angeles Auto Show in November 2018. (Patrick T. Fallon/Bloomberg News)

Lincoln is building its first fully electric vehicle with Rivian Automotive Inc., the battery-powered truck and SUV maker Ford Motor Co. backed with a $500 million investment last year.

Keith Naughton | Bloomberg News
January 29, 2020
Business

Ford Sales Miss Estimates on 15% Drop in Explorer Deliveries

New Ford Explorers on a lot Unsold 2020 Explorers sit at a Ford dealership in Littleton, Colo., on Oct. 20, 2019. Explorer sales dipped 15% in the fourth quarter. (David Zalubowski/Associated Press)

Ford Motor Co.’s fourth-quarter U.S. sales fell more than expected as a decline in deliveries of its redesigned Explorer dragged down sport-utility vehicle results.

Keith Naughton | Bloomberg News
January 6, 2020

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