Keith Naughton

Government, Business, Technology, Fuel

EV Shift Becomes Life-or-Death Risk for Automakers

Electric vehicle charging points in Braintree, U.K. (Chris Ratcliffe/Bloomberg News) Chris Ratcliffe/Bloomberg News

The shift to electric vehicles won’t happen like the flip of a light switch.

Keith Naughton | Bloomberg News
April 8, 2021
Business, Technology, Equipment, Safety, Autonomous

Ford-Backed Self-Driving Startup Argo AI Mulling IPO This Year

Argo An Argo AI autonomous Ford Fusion in Pittsburgh. (Justin Merriman/Bloomberg News)

Argo AI, the self-driving startup backed by Ford Motor Co. and Volkswagen AG, is considering going public as soon as this year, according to people familiar with its plans.

Keith Naughton | Bloomberg News
April 5, 2021
Government, Business, Technology, Fuel

Ford CEO Farley Calls for Battery Production in US

Ford Motor Co. CEO Jim Farley by Spencer Platt/Getty Images via Bloomberg News Ford Motor Co. CEO Jim Farley by Spencer Platt/Getty Images via Bloomberg News

Ford Motor Co. CEO Jim Farley said the U.S. must begin building batteries for the coming wave of electric vehicles in order to avoid supply disruptions like the semiconductor shortage now shutting American auto factories.

Keith Naughton | Bloomberg News
February 24, 2021
Business

Ford Overhauls Pricey Raptor Truck to Take On Surging New Rivals

Ford's off-road capable and connected F-150 Raptor Ford will produce what it calls its most off-road capable and connected F-150 Raptor ever. (Ford Motor Co.)

With new competition nipping at its wheels, Ford Motor Co. has overhauled its rugged F-150 Raptor model, a pricey and profitable pickup the company calls its “trophy truck.”

Keith Naughton | Bloomberg News
February 3, 2021
Government, Business, Technology, Logistics

US Automakers Plead for Government Help in Growing Chip Crisis

Employees work as Ford Expedition SUVs sit on an assembly line in Louisville, Ky. Employees work as Ford Expedition SUVs sit on an assembly line in Louisville, Ky. (Luke Sharrett/Bloomberg News)

American automakers are asking the U.S. government to help solve a debilitating shortage of computer chips that is closing auto factories worldwide and could restrict production until the fall.

Keith Naughton | Bloomberg News
January 19, 2021
Government, Business, Technology, Equipment, Safety, Autonomous

Tesla Beats Detroit Rivals by Almost Two Years on Brake Safety

Tesla logo on wheel hub Tesla logo on the wheel hub of a Tesla Model S electric vehicle. (Krisztian Bocsi/Bloomberg News)

Tesla is the lone U.S. automaker to meet a commitment to equip all its models with automatic emergency braking almost two years ahead of schedule.

Keith Naughton | Bloomberg News
December 17, 2020
Business, Technology, Fuel

Ford May Build Batteries to Power New Wave of EV Models

Ford logo. Gene J. Puskar/Associated Press

Ford Motor Co. is considering building the batteries to power a fleet of new electric vehicles as it prepares to cut back production of engines for its traditional gasoline-powered models.

Keith Naughton | Bloomberg News
November 13, 2020
Business, Technology, Equipment

Ford’s October Sales Fall as F-150 Factory Retooling Takes Toll

Ford F-150 Ford F-150 by Ford Motor Co.

Ford Motor Co.’s U.S. sales fell 6.1% in October, dragged down in part by a factory overhaul to produce the redesigned version of its top-selling F-150 pickup.

Keith Naughton | Bloomberg News
November 4, 2020
Business, Technology, Fuel

Ford Builds Its Most Advanced Factory to Make Electric Pickup

The Ford Rouge assembly plant stands in Dearborn, Mich., on May 18. The Ford Rouge assembly plant stands in Dearborn, Mich., on May 18. (Emily Elconin/Bloomberg News)

Ford Motor Co., facing an onslaught of competition for its new battery-powered F-150 pickup, unveiled the high-tech factory that will produce the electric truck using self-driving transport sleds and robots collaborating with human workers.

Keith Naughton | Bloomberg News
September 17, 2020
Business

Ford to Cut 1,400 US Salaried Jobs in Reorganization

Ford is cutting 1,400 salaried jobs. (Angel Navarrete/Bloomberg News)

Ford Motor Co. is cutting about 5% of its U.S. salaried workers as part of a sweeping reorganization, which could include layoffs, in a move to help the automaker reverse its declining fortunes.

Keith Naughton | Bloomberg News
September 2, 2020

Pages