Special Coverage



Chris Stapleton, Sting Entertain Trucking Leaders

Musicians Thrill Attendees at Daimler Truck Event
Chris Stapleton
Country singer-songwriter Chris Stapleton performs at the Moody Center in Austin for attendees of a Daimler customer appreciation event. (Seth Clevenger/Transport Topics)

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AUSTIN, Texas — Country singer-songwriter Chris Stapleton and legendary pop rock musician Sting performed back-to-back sets as the surprise entertainment at Daimler Truck North America’s 2023 Customer Appreciation Event.

DTNA, the manufacturer of Freightliner and Western Star trucks and Detroit engines, hosted the private concert for trucking industry executives and their guests on Oct. 16 during American Trucking Associations’ Management Conference & Exhibition.

Stapleton and Sting each played more than hourlong sets for the invitation-only audience of over 1,000 at the Moody Center arena on the campus of the University of Texas at Austin.

Sting, who fronted new wave band the Police before launching his solo career in 1985, kicked off the evening’s entertainment.

The English singer and guitarist performed a litany of hits, including “Message in a Bottle,” “Fields of Gold,” “Shape of My Heart,” “Desert Rose” and “Every Breath You Take.”

Sting performs at Daimler event

Sting took the stage first at the music venue on the campus of the University of Texas. (Seth Clevenger/Transport Topics)

A short time later, Stapleton energized the crowd with his blend of country, bluegrass and rock music, playing hits such as “White Horse,” “Nobody to Blame” and “Tennessee Whiskey.”

The Kentucky native also performed “Crosswind,” an as yet unreleased song about truck drivers.

As in years past, the event’s entertainers remained shrouded in secrecy until DTNA CEO John O’Leary and David Carson, senior vice president of sales and marketing, welcomed them onto the stage.

Previous editions of the annual event during the past several years have featured performances by Billy Joel (2022)Bon Jovi (2021), Luke Bryan and Maddie & Tae (2019), Carrie Underwood and Florida Georgia Line  (2018), Jason Aldean (2017)The Rolling Stones (2016), Paul McCartney (2015) and The Eagles (2014).

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