Business, Equipment

Yokohama Announces Price Increase for Consumer, Commercial Tires

Yokohama 712L tires Yokohama 712L tires. The company is raising prices on consumer and commercial tires effective Nov. 1. (Yokohama Tire Corp.))

Yokohama Tire will implement a price increase on its consumer replacement tires and commercial truck tires, the company announced Oct. 1.

October 1, 2021
Government, Business, Equipment

Yokohama Tire Announces New Posts for Sales Executives

Yokohama Chandgie (left) and Adelman. (Yokohama Tire Corp.)

Yokohama Tire Corp. President Jeff Barna announced two executive management changes.

July 19, 2021
Business, Equipment

Yokohama Tire Promotes Jeff Barna to CEO Among Several Personnel Changes

Yokohama tires stacked in a warehouse Tires stacked in a Yokohama Tire warehouse (Yokohama Tire Corp.)

Yokohama Tire Corp. announced it promoted Jeff Barna to CEO in addition to his role as president, effective March 30. It was one of several organizational moves announced by the company.

March 29, 2021
Business, Equipment

Yokohama Website Redesigns Focus on Customers

Yokohama tire Dan Javier via YouTube

Yokohama Tire Corp.’s websites for commercial and consumer customers were redesigned to enhance customer experience, the company announced March 17.

March 19, 2021
Business, Equipment, Safety

Yokohama, Continental Suspend Production of New Tires

A Yokohama tire warehouse A Yokohama tire warehouse. The shutdown is scheduled to last two weeks. (Yokohama Tire Corp.)

Two more manufacturers have idled production of new tires amid the nationwide economic slowdown brought on by the coronavirus.

Jerry Hirsch | Contributing Writer
March 27, 2020
Business, Equipment

Yokohama Unveils 114R Ultra Wide-Base Tire

Technician adds air to Yokohama tire A technician adds air to a Yokohama wide-base tire. (Yokohama Tire Corp.)

Yokohama Tire Corp.’s latest regional-haul trailer tire, the 114R Ultra Wide-Base, is ready for sale, according to a Dec. 5 news release.

December 9, 2019

Yokohama Introduces New Longhaul Drive Tire

Yokohama Tire Corp. launched a new fuel-efficient longhaul drive tire, the TY577 MC2.

Dan Ronan | Senior Reporter
December 11, 2017

Yokohama Opens First US Commercial Truck Tire Plant

Yokohama Tire Manufacturing Mississippi opened its $300 million commercial truck tire facility in West Point, Mississippi. It is the first one Yokohama Rubber Co. has built in the United States.

Dan Ronan | Senior Reporter
October 5, 2015
Special Coverage, Business

Yokohama to Display 10 Tire Models at MATS

Yokohama Tire Corp. will display 10 tire models at its Mid-America Trucking Show display booth in Louisville, Kentucky. All of the tires meet the standards of the U.S. Environmental Protection Agency’s SmartWay program.

Dan Ronan | Senior Reporter
March 22, 2015

Fushimi Returns to US as CEO of Yokohama Corp. in North America

Yokohama Corp.

Takaharu Fushimi has been appointed CEO of tire manufacturer Yokohama Corp. of North America, based in Fullerton, California.

Seth Clevenger | Managing Editor, Features
October 17, 2014