Yokohama Tire Promotes Jeff Barna to CEO Among Several Personnel Changes

Yokohama tires stacked in a warehouse
Tires stacked in a Yokohama Tire warehouse (Yokohama Tire Corp.)

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Yokohama Tire Corp. announced it promoted Jeff Barna to CEO in addition to his role as president, effective March 30. It was one of several organizational moves announced by the company.

Shinichi Takimoto, a senior managing officer of parent company The Yokohama Rubber Co., and former CEO of YTC, will retain his role as chairman of YTC, as well as president and CEO of Yokohama Corp. of North America, chairman of Yokohama Tire Canada Inc. and chairman of Yokohama Tire Mexico.

Barna joined YTC as chief operating officer in 2017 and was named president in 2018. This latest move gives Barna greater oversight of YTC’s U.S.-based operations, including the Yokohama Development Center America (YDCA) in Cornelius, N.C., according to Santa Ana, Calif.-based YTC.



At the same time, Takehisa Morimoto is the new chairman and president of Yokohama Tire Manufacturing Mississippi. Morimoto formerly held a role at Yokohama’s consumer tire plant in Salem, Va. Currently president of Yokohama Tire Manufacturing Thailand, Morimoto succeeds Hikomitsu Noji, who will return to YRC as a senior advisor.

Tom Kenny, currently senior director of research and development at YDCA, has been promoted to vice president of YDCA. Kenny will report to Barna.

Jeremy Kahrs has been promoted to senior director of technical services at YDCA, from director of technical services. Kahrs will continue to report to Kenny. — Transport Topics

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