Joe Dysart
Staying Ahead of COVID-19
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Trucking companies are turning to new software applications to help mitigate employees’ fears about contracting COVID-19 while on the job.
September 25, 2020The Power of Podcasting
Amidst the wide array of highly sophisticated digital tools marketers are using to increase profits, a surprising — and decidedly low-tech — alternative is scoring big gains for trucking companies: the simple podcast.
May 22, 2020The Shame Police: Google Toys With Penalizing Slow-Loading Websites
Internet search goliath Google is toying with the idea of shaming slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit such sites.
March 6, 2020SEO: Give Your Company a Fighting Chance
While the challenge of ensuring that your trucking website is search engine optimized can feel daunting, getting your hands around SEO basics may be easier than you think.
December 9, 2019AI-Powered Analytics: Company Reports Can Now Write Themselves
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Truckers looking to autogenerate written reports from their databases now have a raft of choices available, thanks to the emergence of artificial intelligence-enabled writing software. Essentially, these AI-generated writing solutions can drill down into company databases and autoproduce easy-to-understand, written reports.
September 20, 2019Hackers’ Latest Trick
In a marked shift from previous years, hackers are much more likely these days to be bent on stealing your computer processing power rather than embedding ransomware or other malware in your network, according to a new report from IBM.
May 24, 2019Managing Online Reviews: New Tools Help Fleets Safeguard Reputations
Truckers concerned about the havoc online reviews can wreak on their fortunes can take heart: The latest crop of online review software enables you to establish a powerful command center to monitor and influence your company’s reputation.
December 7, 2018New AI Tools Emerge For Social Media Marketing
New and promising artificial intelligence tools are beginning to emerge for trucking companies that market on social media and that are looking for a gem-like polish on their text as well as optimization of their campaigns on Facebook, Instagram, Twitter and other platforms.
October 3, 2018In Driver Recruiting, AI Gets Real
While the wonders of artificial intelligence often are hyped beyond recognition, AI-powered recruitment software actually is offering real advantages to trucking companies.
August 23, 2018Website Not Encrypted? Google Soon Will Add Warnings That Could Turn Visitors Away
Come July, Google Chrome will add stark security warnings that could turn business away from your website if it’s unencrypted. Specifically, Google will brand your site as “not secure” in the address bar of its popular web browser if it senses you’re operating without encryption. “Users presented with this warning will be less likely to interact with these sites or trust their content,” so it’s “imperative” that site operators get their websites encrypted, said Patrick Donahue, security engineering product lead at Cloudflare, a web services provider.
June 8, 2018