Joe Dysart

Business, Technology

The Power of Podcasting

Amidst the wide array of highly sophisticated digital tools marketers are using to increase profits, a surprising — and decidedly low-tech — alternative is scoring big gains for trucking companies: the simple podcast.

Joe Dysart | Webology 101
May 22, 2020
Business, Technology

The Shame Police: Google Toys With Penalizing Slow-Loading Websites

Internet search goliath Google is toying with the idea of shaming slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit such sites.

Joe Dysart | Webology 101
March 6, 2020
Business, Technology, Equipment

SEO: Give Your Company a Fighting Chance

While the challenge of ensuring that your trucking website is search engine optimized can feel daunting, getting your hands around SEO basics may be easier than you think.

Joe Dysart | Webology 101
December 9, 2019
Business, Technology, Equipment, Autonomous

AI-Powered Analytics: Company Reports Can Now Write Themselves

Artificial Intelligence Getty Images

Truckers looking to autogenerate written reports from their databases now have a raft of choices available, thanks to the emergence of artificial intelligence-enabled ­writing software. Essentially, these AI-generated writing solutions can drill down into company databases and autoproduce easy-to-understand, written reports.

Joe Dysart | Webology 101
September 20, 2019
Business, Technology

Hackers’ Latest Trick

laptop photo illustration

In a marked shift from previous years, hackers are much more likely these days to be bent on stealing your computer processing power rather than embedding ransomware or other malware in your network, according to a new report from IBM.

Joe Dysart | Webology 101
May 24, 2019
Government, Business, Technology

Managing Online Reviews: New Tools Help Fleets Safeguard Reputations

Truckers concerned about the havoc online reviews can wreak on their fortunes can take heart: The latest crop of online review software enables you to establish a powerful command center to monitor and influence your company’s reputation.

Joe Dysart | Webology 101
December 7, 2018
Business, Technology, Equipment

New AI Tools Emerge For Social Media Marketing

New and promising artificial intelligence tools are beginning to emerge for trucking companies that market on social media and that are looking for a gem-like polish on their text as well as optimization of their campaigns on Facebook, Instagram, Twitter and other platforms.

Joe Dysart | Webology 101
October 3, 2018
Business, Technology

In Driver Recruiting, AI Gets Real

Robot holding "Drivers Wanted" sign

While the wonders of artificial intelligence often are hyped beyond recognition, AI-powered recruitment software actually is offering real advantages to trucking companies.

Joe Dysart | Webology 101
August 23, 2018
Business, Technology, Safety

Website Not Encrypted? Google Soon Will Add Warnings That Could Turn Visitors Away

Come July, Google Chrome will add stark security warnings that could turn business away from your website if it’s unencrypted. Specifically, Google will brand your site as “not secure” in the address bar of its popular web browser if it senses you’re operating without encryption. “Users presented with this warning will be less likely to interact with these sites or trust their content,” so it’s “imperative” that site operators get their websites encrypted, said Patrick Donahue, security engineering product lead at Cloudflare, a web services provider.

Joe Dysart | Webology 101
June 8, 2018
Business, Technology

The AI Wars Have Arrived

Hackers are now arming themselves with artificial intelligence to relentlessly probe the defenses of companies’ computers so they can strike those networks at just the right time and just the right place, according to IT security pros. “Hackers are innovative,” says Stephen Gates, chief research intelligence analyst at Zenedge, an AI security provider. “They’re using automation, bots, artificial intelligence — and the only way to fight back is to pit robot against robot.”

Joe Dysart | Webology 101
April 20, 2018

Pages