Joe Dysart
Google Penalties Coming in May
Google is promising to double down on its policy of penalizing poorly designed websites with lower rankings in search engine returns with its next update, slated for May.
February 19, 2021Curing Remote Workers’ Blues
Eric Whitton, senior vice president of technology at Covenant Transportation Services, said he sees more upsides than downsides for remote work. (Covenant Transport)
Given the stubborn persistence of the coronavirus, many trucking and logistics companies have turned to collaborative “teams” software to ensure their managers and staff can work virtually for the foreseeable future.
November 30, 2020Staying Ahead of COVID-19
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Trucking companies are turning to new software applications to help mitigate employees’ fears about contracting COVID-19 while on the job.
September 25, 2020The Power of Podcasting
Amidst the wide array of highly sophisticated digital tools marketers are using to increase profits, a surprising — and decidedly low-tech — alternative is scoring big gains for trucking companies: the simple podcast.
May 22, 2020The Shame Police: Google Toys With Penalizing Slow-Loading Websites
Internet search goliath Google is toying with the idea of shaming slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit such sites.
March 6, 2020SEO: Give Your Company a Fighting Chance
While the challenge of ensuring that your trucking website is search engine optimized can feel daunting, getting your hands around SEO basics may be easier than you think.
December 9, 2019AI-Powered Analytics: Company Reports Can Now Write Themselves
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Truckers looking to autogenerate written reports from their databases now have a raft of choices available, thanks to the emergence of artificial intelligence-enabled writing software. Essentially, these AI-generated writing solutions can drill down into company databases and autoproduce easy-to-understand, written reports.
September 20, 2019Hackers’ Latest Trick
In a marked shift from previous years, hackers are much more likely these days to be bent on stealing your computer processing power rather than embedding ransomware or other malware in your network, according to a new report from IBM.
May 24, 2019Managing Online Reviews: New Tools Help Fleets Safeguard Reputations
Truckers concerned about the havoc online reviews can wreak on their fortunes can take heart: The latest crop of online review software enables you to establish a powerful command center to monitor and influence your company’s reputation.
December 7, 2018New AI Tools Emerge For Social Media Marketing
New and promising artificial intelligence tools are beginning to emerge for trucking companies that market on social media and that are looking for a gem-like polish on their text as well as optimization of their campaigns on Facebook, Instagram, Twitter and other platforms.
October 3, 2018