Joe Dysart

While the challenge of ensuring that your trucking website is search engine optimized can feel daunting, getting your hands around SEO basics may be easier than you think.

New and promising artificial intelligence tools are beginning to emerge for trucking companies that market on social media and that are looking for a gem-like polish on their text as well as optimization of their campaigns on Facebook, Instagram, Twitter and other platforms.

Come July, Google Chrome will add stark security warnings that could turn business away from your website if it’s unencrypted. Specifically, Google will brand your site as “not secure” in the address bar of its popular web browser if it senses you’re operating without encryption. “Users presented with this warning will be less likely to interact with these sites or trust their content,” so it’s “imperative” that site operators get their websites encrypted, said Patrick Donahue, security engineering product lead at Cloudflare, a web services provider.