Joe Dysart

Technology, Business

Facebook for the Workplace: A Private Social Network for Your Trucking Business

Fans of Facebook — and there are more than 1.7 billion of them — now have a near-mirror image of the social network they can use for their businesses. Dubbed Workplace by Facebook, the new application offers all the familiar features that have made Facebook the world’s most popular digital meeting place. The primary difference: Workplace enables businesses to use the Facebook environment to create an entirely private social network for their employees and trusted trading partners.

Joe Dysart | Webology 101
February 10, 2017
Technology, Business

Online Video Marketing: Medium Has Become Too Easy, Inexpensive for Fleets to Ignore

While video marketing already is on the radar of many fleets, recent indications are that the medium will continue to explosively transform the web for years to come. Video- and photo-sharing social media startup Instagram — a mere blip on the web’s radar a few years ago — now boasts 500 million users. Snapchat, another social media network that incorporates video, is growing nearly as ferociously.

Joe Dysart | Webology 101
November 17, 2016
Technology, Business, Autonomous

Search-Engine Optimization: How Savvy Trucking Firms Are Boosting Web Traffic

With trucking firms devoting more time to content marketing — the publishing of articles, videos, images and more to reinforce brand image — it’s becoming increasingly important to ensure that content is search-engine optimized.

Joe Dysart | Webology 101
September 16, 2016

iTECH: Profiting by the Virtual Gavel

Geri Lofthouse, owner of Lofthouse Transport, a trucking firm based in Hyrun, Utah, made a pleasant discovery earlier this year when she decided to put a 1995 Freightliner up for sale.

Joe Dysart | Webology 101
November 3, 2003

iTECH: Next-Generation Trucking Web Sites - They Talk Back!

While the Internet’s World Wide Web works great as a fancy display device, its real power lies in interactivity.

Joe Dysart | Webology 101
May 9, 2003

iTECH: Should You Pay Your Way to Web Profits?

Some Web site owners pay for each mouse click that sends a potential customer their way. It's called Web affiliate marketing.

Joe Dysart | Webology 101
February 3, 2003

iTECH: Making the Most of Promotional Links

Here are some useful tips on how to use hyperlinks to spread your company name far and wide on the Web.

Joe Dysart | Webology 101
December 16, 2002

iTECH: E-mail Marketing: Building a High Profile for Your Fleet

While brazen e-mail spammers have been rightfully relegated to the status of Web pariahs, a number of businesses have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can run circles around the most stunning of Web sites.

Joe Dysart | Webology 101
October 21, 2002