Class 8 Sales

U.S. Class 8 retail sales in March fell 20% from 2025, marking the ninth consecutive year-over-year decrease, according to Omdia Automotive data.

“Although the U.S. market has recently shown encouraging signs of an upturn in customer demand, this has not yet had an impact on unit sales,” Traton said.

North American Class 8 truck purchases this year and next will rise compared with 2025 but are unlikely to meet the promise of February's orders, VTNA says.

Omdia Automotive data showed February sales fell 17.4% to 12,992 units from 15,725 a year earlier. But sales rose 5.7% from January’s 12,287 units.

Paccar is aiming for a 35% share of the North American heavy-duty truck market, set to be aided by tariffs and production plant flexibility, senior executives told analysts Feb. 10.

U.S. Class 8 retail truck sales capped off what has been a generally down year with a sequential boost in December, according to data from Omdia Automotive.

International Motors’ sales volume dived 34% year over year in the fourth quarter of 2025 to 15,800 trucks and buses from 23,800 in the year-ago period, parent company Traton said Jan. 20.

The North American heavy-duty truck market remains under pressure with fleets delaying equipment purchases amid uncertainty, according to consulting firm McKinsey.

U.S. Class 8 retail truck sales hit their fifth consecutive month of year-over-year declines in November, according to data from Omdia Automotive.

Rush Enterprises founder and CEO W.M. “Rusty” Rush sees positive signs in the spot rate market, but don't expect a complete turnaround for trucking just yet.