Latest News Updates From Spencer Soper

Total spending for the period was up 9.3% from last year’s Prime Day sale, held in July, according to Adobe, which tracks visits to retail websites.

Competitors such as Walmart and Target scheduled overlapping promotions, boosting traffic and shopping across the web.

U.S. consumers will spend $26.3 billion online at Amazon and other retailers during the four-day sale, up 9% from last year’s event in July, according to Adobe.

Walmart, which had been the largest company by revenue for more than a decade, reported sales of $713.2 billion for the 12 months ending Jan. 31. Amazon earlier reported 2025 sales of $717 billion.

Amazon is planning a 229,000-square-foot store selling groceries and general merchandise in the Chicago area, a fresh attempt at physical retail that borrows from stores like Walmart and Target.

Adobe said spending from Thanksgiving to Cyber Monday totaled $44.2 billion, up 7.7% from a year ago. Cyber Monday remains the biggest online spending day of the year at $14.25 billion.

The Help Me Decide feature will appear at the top of a product detail page after shoppers have looked at several similar items. Those who tap the button will see a single product recommendation.

Amazon launched its Delivery Service Partner program in 2018, offering aspiring entrepreneurs an opportunity to run their own businesses. Today, some fear the best days are behind them.

The souped-up Seller Assistant is designed to predict demand and manage inventory in a holiday shopping season clouded by the trade war.

Amazon.com projected operating income in the current quarter that fell short of analysts’ estimates, worrying investors that the tech giant is spending too much to keep up in the AI arms race.