A freight broker is a middleman between shippers and carriers. Instead of taking possession of the goods, the broker facilitates communication between the shipper and the carrier. They make sure the handoff goes smoothly between carriers and shippers, and that freight arrives safely and on time. Shippers prefer working with freight brokers because they have a single point of contact from point A to point B while their freight moves to its destination. Working with a broker eliminates the messy process of negotiating with a carrier, planning routes, and tracking freight. Carriers also like working with freight brokers to optimize their routes and minimize downtime, boosting their earnings in less time. Freight brokers are the connective tissues between shipper and carrier.
Without brokers, products would not reach their destinations and the supply chain would be unlinked.
For more 'What's That' videos visit: https://www.youtube.com/playlist?list=PLWwSeGaOwfQR3NiaAjm8SLrJU5-h9wz4V
