Business, Technology, Safety

ATA Chairman Barry Pottle Says Trucking Industry Must Attract Workers at Younger Ages

American Trucking Associations Chairman Barry Pottle Barry Pottle speaks at McLeod Software's 2019 user conference. (Seth Clevenger/Transport Topics)

DENVER — Barry Pottle, the chairman of American Trucking Associations, said enhancing the industry’s public image and expanding its appeal to younger workers will be key to attracting the next generation of drivers and technicians.

Seth Clevenger | Managing Editor, Features
August 29, 2019
Business, Technology

Game On: Trucking Gets Creative in Attracting Young Technicians

Young tech student with goggles To attract young technicians, the trucking industry has been turning increasingly toward technology and gamification in training. (Getty Images)

Millennials and Generation Z have grown up surrounded by sophisticated technologies — such as video games and augmented reality — that now are making the transition from personal pastime to business tools.

Katie Pyzyk | Special to Transport Topics
July 19, 2019

The Technician’s Vital Role in Trucking

Technicians take exam at 2018 SuperTech competition Technicians take the written exam at the 2018 SuperTech competition. (ATA Media via YouTube)

A major concern of the trucking industry is the widely reported shortage of professional truck drivers, who of course play a vital role in the U.S. economy by safely transporting the nation’s freight.

Fran Matso Lysiak | Features Editor
July 19, 2019
Business, Technology

Amazon Commits $700 Million to Retrain Workers in New Skills

Amazon Bess Adler/Bloomberg News Inc. said it will spend $700 million to retrain about one-third of its U.S. workforce in skills needed to thrive in the new economy.

Molly Schuetz | Bloomberg News
July 11, 2019
Business, Top 100

North Carolina Cultivates Talent for Careers in Trucking Operations

For young people and others seeking ways to prepare for a new and rewarding career without racking up serious college debt, the North Carolina Trucking Association has joined forces with 13 state community colleges to ­offer some options.

Gregory Van Tighem | Special to Transport Topics
June 24, 2019

Transport Firms, Schools Forge Closer Ties to Help Employees Advance Their Careers

Trucking is an industry heavily infused with entrepreneurial, family-owned businesses where learning takes place on the job over time. As companies grow larger and more complex, however, the need for more formal education and training is growing, executives said.

September 8, 2014