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Digital broker Uber Freight announced its expansion to portions of Canada.
The company is facilitating freight in Ontario and Quebec domestically and across the border to the Midwestern and Northeastern United States, with plans to expand to the rest of Canada.
Local carriers and their drivers based in the U.S. and Canada are able to book and move domestic and cross-border loads with the Uber Freight app, now available in both English and French.
This is the company’s first North American expansion and comes on the heels of Uber Freight’s recent European expansion to Germany, the Netherlands and Poland, as the company continues to scale its global operations.
Canada faces a severe and growing driver shortage, resulting in constrained freight capacity, according to the Chicago-based company, which noted these tight market conditions present uniquely complex supply-chain challenges ripe for technology solutions.
Canada’s trucking industry is a $68 billion market. It is the second-largest goods trading partner to the United States, with $617.2 billion in total goods traded during 2018, Uber stated.
This expansion follows partnerships with global cloud service providers SAP and MercuryGate, announced earlier this year. In 2019, Uber Freight expanded to serve over 1,000 shippers, including AB Inbev, Niagara Bottling, Land O’Lakes and many more Fortune 500 companies. It now has offices in San Francisco, Chicago and Amsterdam. — Transport Topics
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