Triumph Financial Acquiring Greenscreens for $160 Million
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Triumph Financial is acquiring logistics pricing firm Greenscreens.ai in a $160 million deal, expanding its footprint in freight market intelligence.
Greenscreens.ai provides short-term freight market pricing intelligence using machine learning, allowing customers to make data-informed pricing and purchasing decisions. The acquisition follows Triumph’s recent purchase of Isometric Technologies, which focused on performance-based intelligence.
“The acquisition of Greenscreens.ai marks another significant step in our strategy to transform data into actionable intelligence for the freight industry,” said Aaron Graft, founder, vice chairman and CEO of Triumph Financial. “With our recent acquisition of Isometric Technologies, we laid the groundwork for performance-based intelligence. The acquisition of Greenscreens.ai will expand our capabilities into pricing intelligence.”
Greenscreens.ai CEO Dawn Salvucci-Favier said the deal aligns with the company’s mission of optimizing pricing strategies in logistics.
“Joining Triumph is an exciting opportunity for Greenscreens.ai,” she said. “Since day one, our mission has been to provide the industry’s leading neutral platform for pricing and revenue optimization. As a part of Triumph, we can broaden our impact and accelerate innovation in freight pricing.”
Under the terms of the agreement, Triumph will acquire Greenscreens.ai for $140 million in cash and $20 million in Triumph Financial stock. The transaction is subject to regulatory approvals and is expected to close in the second quarter.
J.P. Morgan is serving as financial adviser to Triumph Financial, with Wachtell, Lipton, Rosen & Katz providing legal counsel. Greenscreens.ai is receiving legal counsel from DLA Piper.
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