Rivian Wins $1.5 Billion in State Incentives for Georgia Plant

Rivian's R1T electric vehicle pickup truck
Rivian's R1T electric vehicle pickup truck outside the company's manufacturing facility in Normal, Ill. (Jamie Kelter Davis/Bloomberg News)

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Electric-pickup maker Rivian Automotive Inc. will receive $1.5 billion in state and local incentives to build a massive plant near Atlanta, bolstering the company’s production efforts despite local resistance to the project.

The package, the biggest in Georgia history, consists of tax credits, abatements and subsidies like site preparation and job training support from the state, according to a statement by the Georgia Department of Economic Development on May 2.

Irvine, Calif.-based Rivian is a high-profile, well-funded newcomer to the growing pack of EV manufacturers. The company’s November initial public offering was the sixth-biggest in U.S. history, generating more than $13 billion to fund growth. However, Rivian has struggled to ramp up production of its products at an existing plant in Normal, Ill., due to supply chain pressures.

The $5 billion Georgia plant is the crown jewel in an ambitious growth strategy that Rivian hopes will include new consumer models beyond its existing offerings: a battery-electric pickup called R1T and an SUV called R1S.


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Some residents living near the site in Rutledge, Ga., about 45 minutes east of Atlanta, have pushed back against the project, citing concerns about traffic, environmental damage and continued urban sprawl. A Facebook group dedicated to fighting the project amassed about 3,000 members, and drew political support from former U.S. Sen. David Perdue, who is challenging incumbent Gov. Brian Kemp in Georgia’s Republican gubernatorial primary in May.

Opposition was loud enough that the state took over the approval process to consolidate local zoning and compliance and head off a threat of project delays.

Rivian’s investment would be the biggest economic development project in Georgia since at least World War II. The Peach State has been passed over by multiple Asian and Europe automakers, and has only one vehicle assembly factory, a Kia Motors plant in West Point, near the Alabama border. South Korean battery maker SK Innovation has constructed a $2.6 billion factory in east Georgia to make power sources for electric vehicles, including Ford’s F-150 Lightning pickup.

Rivian has pledged to create more than 7,500 jobs with the eventual goal of producing 450,000 vehicles annually at the site.

The company also has an order for 100,000 electric delivery vans from Amazon.com Inc., a major Rivian shareholder.

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