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February 12, 2021 2:45 PM, EST

DAT Unveils Freight Broker Intelligence Service

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DAT Freight & Analytics introduced a subscription-based service for freight brokers Feb. 12 to help with spot and contract transactions.

The DAT Broker Pulse service provides users with direct access to market intelligence and benchmarking based on spot and contract freight transactions.

They can look beyond their own business metrics and evaluate contracts, carriers and costs against the broader market.

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“This is an industry where financial and operational data is closely guarded, with broker visibility usually limited to their own operation,” Mike Weaver, vice president of sales at DAT, said in a statement. “Broker Pulse expands the scope, uniquely providing executives and senior managers with a bigger picture of company performance relative to their peers.”

Broker Pulse subscribers participate by contributing near real-time data from actual transactions on a regular cadence. DAT then anonymizes the dataset and applies analytics and machine learning to generate common metrics that brokers can use for planning and negotiations.

The benchmarking feature provides price and other transaction metrics by lane, carrier and geography as well as trends by mode, carrier and customer. RateView gives brokers the latest rate information. Executive dashboards is a company-specific, market-specific and customizable dashboard. — Transport Topics

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