Averitt Debuts Asia-to-Dallas Route After Success With Memphis Service
Averitt Express launched a new less-than-containerload service last month to Dallas, built on the success of its Asia-to-Memphis Express service in the e-commerce and small business communities.
Similar to the Memphis route, China International Freight Co., a freight forwarder, books the freight out of Shanghai. Matson containership transports the boxes to its terminal in Long Beach. From there, BNSF Railway takes them to Dallas, where Averitt delivers them to the final destinations.
On average, customers receive their cargo within 21 days end-to-end. However, the Dallas service could shave off one day from the delivery schedule.
“The train into Dallas arrives on a Friday morning. We can deconsolidate the container and put it into our LTL network for a delivery going out Monday morning. In Memphis, the train arrives Saturday night and we can’t get the cargo into our system until Monday. So at a minimum, the delivery will arrive on a Tuesday,” said Charlie McGee, Averitt’s vice president of international solutions.
Revenue on the Memphis route has increased 20% annually, although the percentage includes the turnover of customers graduating from less-than-containerload to full-containerload service, McGee said.
“The Memphis route began with us doing one box from Shanghai per week and now we do three, four, maybe even five containers per week,” he said. “It’s for anyone with small volumes who needs a service that they can rely upon. It just so happens that because of the high demand from the e-commerce, those are the types of companies migrating to our service.”
Fishers Finery, an e-commerce company using the Memphis Express, told TT that it’s exploring whether the Dallas route would provide additional benefits to its supply chain. The e-retailer primarily sells clothing and accessories made from silk, cashmere and bamboo in China and Italy on Amazon.com, eBay.com, Jet.com and its own website.
While co-founder Craig Barnell likes that the Dallas route would be one day quicker, he said it’s minor compared with the ease of using the Matson terminal at the Port of Long Beach. Barnell said that when his cargo travels through busier terminals, such as Total Terminals International, the service is spotty.
“We’ve seen times where other terminals in Long Beach don’t unload quickly and put containers on the railcars. It can literally add a week. The Averitt service through Matson is great because it’s very predictable and controllable,” Barnell said. “It appears moving south to Dallas inside the Averitt system may be an absolute home run for us.”
Plus, he said, there are major Amazon warehouses in the Dallas-Fort Worth area. Fishers Finery generates several million in sales each year through the Amazon website.
“Because we’re considered a medium-size retailer in the Amazon world, dedicated resources become available to us. So we can ship to one location and Amazon will distribute the items through its network, unlike smaller companies just starting out,” Barnell said.