social media

Using Social Media to Connect With Drivers, Customers

A woman snaps a photo of a mascot and a Hirschbach truck Fleets are turning to social media to share their company culture and engage with drivers. (Hirschbach)

Trucking companies are using social media to connect with drivers, build their brands and recruit and retain workers. And they’re having success.

Mindy Long | Special to Transport Topics
November 25, 2021
Government, Business

Coalitions Ramp Up Calls on Social Media for Highway Trust Fund Fix

Highway Trust Fund A road under construction. (John Locher/Associated Press)

Congressional transportation leaders are the focus of a new social media campaign designed to draw attention to infrastructure funding priorities nationwide.

Eugene Mulero | Senior Reporter
July 1, 2019
Business, Technology

Social Media, Big Data Are Influential Tools for Recruitment, Retention of Truck Drivers

John Sommers II for TT

NASHVILLE, Tenn. — Enhanced social media presence and expanded use of big data analytics are two critical tactics for carriers seeking to solve the ongoing problem of the driver shortage, experts at a conference here on recruitment and retention said last week.

Eugene Mulero | Senior Reporter
February 22, 2016
Business, Technology

Social Media Connect Fleets to Drivers, Customers

Trucking and logistics companies willing to invest time and resources in social media can gain an edge on rivals who are slow to develop the online tools, which can help carriers connect with customers and elevate a fleet’s profile, carrier and technology executives said.

September 1, 2014
Business, Technology

Carriers Looking to Hire Veterans Should Use Social Media, Expert Says

GRAPEVINE, Texas — If carriers desperate for drivers are looking to hire veterans, they had better use online sites and social media to find them, an outreach and media specialist said during a presentation at the annual Truckload Carrier Association’s convention here this week.

Michele Fuetsch | Staff Reporter
March 24, 2014