Truck Makers Market Safety Systems to Fleets

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OTHENBURG, Sweden — The world’s two largest commercial vehicle makers, DaimlerChrysler and AB Volvo, have decided to make truck safety a key component of their marketing efforts.

In elaborate press demonstrations in Germany and Sweden in successive weeks earlier this month, the two manufacturing giants unveiled their latest safety initiatives and pledged to design their upcoming products with a focus on reducing accidents and injuries.

Eckhard Cordes, who heads DaimlerChrysler’s Commercial Vehicle Division, told the company’s Innovation Symposium ’04 in Stuttgart, Germany, May 4, that “90% of all accidents can be avoided, provided the new technologies are introduced on a broad scale.”

Cordes said the importance of traffic safety “is growing in virtually all countries around the globe. This is because the consequences of steeply rising traffic volumes are enormous.”

For the full story, see the the May 24 print edition of Transport Topics. Subscribe today.