Truck Drivers Appreciate Company Praise, Survey Shows

Max Farrell
WorkHound CEO Max Farrell (Noël Fletcher/Transport Topics)

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ORLANDO, Fla. — Truck drivers ranked praise from their companies as the characteristic they most appreciate in an employer, according to a recent survey.

“Trucking is still a people business,” WorkHound CEO Max Farrell said during an interview with Transport Topics at Truckload 2023 Orlando, hosted by the Truckload Carriers Association on March 4-7.

Chattanooga-Tenn.-based WorkHound, founded eight years ago, helps companies retain employees through real-time feedback from workers as opposed to one-way surveys, exit interviews and annual questionnaires, Farrell said.

The company’s latest Annual Driver Trends Report was culled from feedback provided through nearly 100,000 comments from 32,000 drivers across 109 carriers. This was the first time that praise from employers ranked as the highest-mentioned theme, Farrell said.

Another key issue was time at home. Survey respondents expressed appreciation for companies that offer home-time guarantees and other work-life balance programs, such as wellness programs and flexible scheduling. The survey also found that drivers prefer companies that address workplace concerns quickly, and remain current on what’s working and what employees like in their organization.


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Pay also is a top concern, with some respondents stating they lacked understanding on how their earnings were being calculated, and worried incorrect amounts were being paid, Farrell said.

According to the report, “These comments reflected confusion about reimbursements, pay periods, and in some cases, even proved false expectations as set by recruiters. Although advertising higher-than-market rates or optimal annual earnings can attract new drivers, companies should be cautious to not overpromise and underdeliver.”

WorkHound in the report cited that it costs between $8,000 to $20,000 to replace a truck driver.

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