Rental Clothing Firm Opens Kansas City Fulfillment Center

Unit of Urban Outfitters Plans Second Fulfillment Facility, 750 Jobs
Nuuly laundry
Nuuly's laundry center in Raymore, Mo. (VanTrust Real Estate via Facebook)

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Operations have begun in Missouri at a 600,000-square-foot fulfillment and laundry center for women’s rental clothing company Nuuly in a $60 million two-phase project to create 750 jobs within five years.

The company belongs to Urban Outfitters Inc. (URBN), which sports a portfolio of global brands such as Anthropologie and Urban Outfitters.

“The opening of URBN’s new facility is an exciting moment for the company, the Kansas City region and our state,” Gov. Mike Parson said recently. “Missouri’s economic strengths are continuing to result in significant investments from world-class employers.”

Launched in 2019, Nuuly is a leading subscription rental clothing service for women that offers over 19,000 styles from more than 400 designer and contemporary brands, including URBN labels.

Nuuly ribon cutting

Gov. Mike Parson (fifth from left) and others cut the ribbon for the new facility. (Missouri Department of Economic Development)

The Nuuly facility opened in February in Raymore, which is accessible to the region’s four primary interstates (I-49, I-70, I-35 and I-29) and is the main south gateway into the greater Kansas City area.

The high-tech fulfillment center at the Raymore Commerce Center involves inventory warehousing, receiving and customer shipping. It also provides full laundering and clothing alteration. Among its most notable features is an automated clothing carousel able to hold up to 2 million garments simultaneously, according to VanTrust Real Estate, developer of the Raymore Commerce Center.

“We’re proud to see URBN beginning operations in Raymore and look forward to the lasting, positive impact it will provide for Missourians,” Parson said.

URBN is investing $60 million in two phases over five years to build its second Nuuly fulfillment and laundry facility that will enable it to triple its capacity to serve subscribers. Some 750 jobs are expected to be created.

“Nuuly has experienced unprecedented growth and momentum, and we are excited to expand our operations to the Kansas City region to support our next phase of growth,” said David Hayne, who wears two hats as URBN’s chief technology officer and Nuuly’s president. “Opening our second U.S. fulfillment center will allow us to grow well into the future.”

The state offered incentives to assist with the project, such as its Missouri Works program that helps companies expand and retain employees by providing access to capital through withholdings or tax credits for job creation. The company also is receiving assistance from Missouri One Start, a division of the state economic development department that provides eligible businesses with assistance for recruitment and workforce training.

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