iTECH: E-mail Marketing: Building a High Profile for Your Fleet

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img src="/sites/default/files/images/articles/iTECHlogo.gif" width=119 align=right>While brazen e-mail spammers have been rightfully relegated to the status of Web pariahs, a number of businesses have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can run circles around the most stunning of Web sites.

While the promise of the Web continues to mesmerize the global marketplace, Internet research marketing firms already know that e-mail is currently the Internet’s true "killer application."

Consider: according to Emarketer, an e-commerce market research firm, more than 394 billion e-mails were delivered in the U.S. in 1999. That’s almost double the amount of U.S. mail delivered in the same year — 202 billion. Moreover, by 2003, Emarketer predicted, permission-based e-mail alone — or newsletters, mailing lists and other e-mail that surfers specifically request — will reach 226.7 billion.

For the full story, see the October/November Issue of iTECH, which appeared as a supplement in the Oct. 7 print edition of Transport Topics. Subscribe today.