March 25, 2019 3:00 PM, EDT

Inxeption, UPS Unveil Platform Integration Tool to Aid Marketing, Distribution

InxeptionA rendering of Inxeption Zippy. (Inxeption via YouTube)

Technology company Inxeption Corp. and UPS Inc. announced the creation of Inxeption Zippy, a platform integration that helps businesses market and distribute their products on multiple online channels from one secure place, according to a joint news release.

Inxeption’s e-commerce platform and online product catalog enable manufacturers, distributors and wholesalers to easily set up a company-branded site to conduct e-commerce transactions, the companies said. Inxeption then aids in listing, marketing and selling products to business customers. Its blockchain-backed technology helps ensure that sensitive information such as contract-specific pricing and negotiated rates are only shared between the buyer and seller, according to the news release.

The companies said the integration of UPS as the shipper of choice creates an experience in which merchants can view their entire supply chain from product listing to delivery.

Business-to-business e-commerce is evolving fast, with the two companies expecting the national market to reach $1.8 trillion by 2023. Yet B2B merchants have been slow to adopt online commerce, they said. Most B2B products still are sold through direct sales, third-party distribution or both. UPS is headquartered in Atlanta, serving more than 220 countries and territories worldwide.

Inxeption is a software and service platform that provides tools based on blockchain technology to ensure trusted, secure and reliable transactions, according to the San Francisco-based company. Inxeption increases sales, streamlines business and extends products to new online channels. UPS made an undisclosed equity purchase in Inxeption in January.

UPS ranks No. 1 on the Transport Topics Top 100 list of the largest for-hire carriers in North America. UPS Supply Chain Solutions is No. 2 on the Transport Topics Top 50 list of the largest logistics companies. — Transport Topics