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FedEx Corp. announced Dec. 28 that it has completed its acquisition of ShopRunner, marking an expansion of the company’s e-commerce footprint.
Founded in 2009, ShopRunner links brands and merchants with online shoppers. Offering benefits such as free two-day shipping and free returns, ShopRunner directly connects more than 100 brands with millions of consumers. Its brand partners include Under Armour and American Eagle Outfitters.
According to FedEx’s announcement, ShopRunner’s capabilities are expected to increase value for brands, merchants and consumers. FedEx previously announced the acquisition Dec. 2.
In partnership with the industry’s global leader in logistics, FedEx, we’re setting out to make shopping magical for everyone. See how here: https://t.co/G3ujNTGJxc— ShopRunner (@ShopRunner) December 3, 2020
“This is an exciting day for FedEx and ShopRunner, and it accelerates our ability to play a larger role in e-commerce,” FedEx Chief Operating Officer Raj Subramaniam said. “We are thrilled to bring on ShopRunner’s team of highly skilled professionals, product capabilities and existing customer base as we work together to create a better end-to-end e-commerce ecosystem for brands, merchants and online shoppers.”
E-commerce has surged during the COVID-19 pandemic. As more Americans worked (and shopped) from home, demand increased for delivered products.
ShopRunner will operate as part of FedEx Dataworks, a new organization within FedEx Services that focuses on using data to transform people’s digital and physical customer experience. According to the announcement, FedEx Dataworks is designed to create solutions that “build the network for what’s next” by integrating technology and services customers expect.
FedEx has agreed to acquire @ShopRunner. ShopRunner’s platform and the digital and logistics intelligence of FedEx will create a more competitive environment for brands and merchants, and improved shopping experiences for consumers. https://t.co/AZb36Qt9Zd pic.twitter.com/q1nW1Ghlb0— FedEx (@FedEx) December 2, 2020
The pre-purchase offerings of ShopRunner are meant to complement the post-purchase logistics intelligence of FedEx, enabling brands and merchants to attract consumers by providing innovative online shopping experiences. ShopRunner’s consumer experience capabilities also are expected to help FedEx unlock its potential as it uses data and technology to transform the e-commerce experience.
“Bringing together our products, talent, teams and culture will catalyze the next exciting chapter of growth and performance,” ShopRunner CEO Sam Yagan said. “Combining forces with FedEx will open up possibilities for creating amazing online experiences and delivering new innovations for everyone we serve.”
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