Bay Area News Group
Cruise Sponsorship Patch Now Part of Giants’ Jerseys
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For the first time in the team’s 140-year history, the San Francisco Giants will have a sponsor on their jersey.
Cruise, which offers a driverless ride-hailing service in San Francisco, now has a patch with the company’s logo on the shoulder of each jersey. The partnership will last until 2025.
Cruise is a subsidiary of General Motors.
As part of the partnership, hundreds of electric vehicle charging stations will be installed around Oracle Park.
San Francisco manager Gabe Kapler said he is a fan of the partnership.
“I think it’s really cool, and I think it was incorporated really well, as it doesn’t stand out,” Kapler said. “And you know, Cruise is in San Francisco, a progressive and fantastic company with aspirations to make traffic safe. So it feels very natural.”
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“Our expanded partnership with the Giants demonstrates that commitment as we’ll develop hundreds of public electric vehicle chargers in the area,” Cruise VP of Marketing Jeff Miller said in a written statement. “For our partner patch, we have collaborated closely with the Giants to create a patch that pays respect to the team, the Bay and the great game of baseball.”
Some residents and safety organizations have raised concerns about Cruise and other self-driving vehicles: The San Francisco County Transportation Authority sent a letter to state regulators in January citing nearly 100 incidents of Cruise robo-taxis making sudden stops in the street.
Terms of the Giants’ deal were not disclosed, but most MLB jersey patch deals reportedly range from $5 million to $17 million per season. The Warriors reportedly receive about $20 million a year from their jersey sponsor deal with Rakuten, a cash-back shopping site. The company’s name has been on Warriors jerseys since 2017.
The Giants are the 14th of 30 MLB teams to feature a sponsor patch, joining:
- Arizona Diamondbacks
- Atlanta Braves
- Boston Red Sox
- Cincinnati Reds
- Cleveland Guardians
- Detroit Tigers
- Houston Astros
- Los Angeles Angels
- Miami Marlins
- New York Mets
- New York Yankees
- San Diego Padres
- St. Louis Cardinals
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