October 2, 2017 3:15 PM, EDT

Covenant Transportation Group Adopts New Name to Market Services

Covenant Transportation Group is adopting a new name to emphasize the company’s broad range of freight services.

The Chattanooga, Tenn.-based company will use Covenant Transport Services in its dealings with shippers and the public for a group of businesses that include: dry van and expected truckload carrier Covenant Transport, freight brokerage firm Covenant Transport Solutions of Chattanooga, truckload carrier Southern Refrigerated Transport of Texarkana, Ark., and regional truckload carrier Star Transportation of Nashville, Tenn.

President Joey Hogan said the change will create opportunities for one-stop shopping.


“Some of our expedited customers may not be aware we also offer temperature-controlled and dedicated services,” Hogan said in a statement released Sept. 29. “We’ve always been problem solvers, so we see this as a natural progression of that mentality and mission to offer each customer the biggest bang for the buck.”

Tyson Wimberly, senior vice president of sales, said Covenant’s national enterprise sales team now will offer shippers resources from across the entire company, including 780 tractors for dedicated shipping, 700 tractors for temperature-controlled shipping, 1,050 tractors for expedited shipping and thousands more tractors through its partner carrier network.

“This is 30 years in the making for this group of companies,” he said. “We look forward to growing together and meeting our customers’ needs better, faster and safer than ever before.”

Although Covenant’s services will be jointly marketed, operations will continue to operate independently with their own facilities, equipment, staff and drivers, company officials said.

Covenant Transportation Group ranks No. 47 on the Transport Topics Top 100 list of largest for-hire carriers in North America with revenue of $670.7 million in 2016.

Covenant Transport and Star Transportation rank No. 22 and No. 68, respectively, on the list of largest carriers in the truckload/dedicated sector.

Southern Refrigerated Transport ranks No. 13 on the list of largest carriers in the refrigerated sector.