Bridgestone, Einride Partner on Sustainable Mobility Solutions

Bridgestone Einride truck
As part of the arrangement, Bridgestone will become an official U.S. launch partner for Stockholm-based Einride and be its exclusive tire supplier for the U.S. market. (Bridgestone Americas)

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Tire company Bridgestone and Einride, which develops electric and autonomous freight mobility solutions, formed a partnership designed to create sustainable mobility solutions for electrified and autonomous Class 8 trucks.

The collaboration will allow it to better collect safety and efficiency data from smart-sensing tires. Bridgestone in return will be able to integrate its advanced mobility technologies into Einride’s onboard vehicle platforms.

“Partnering with Brigestone is a great match for us both from a commercial and technical standpoint,” Einride North America General Manager Niklas Reinedahl said in a statement Aug. 12. “We have an ambitious business plan for electric and autonomous transportation in the U.S. as well as innovative plans to improve our capabilities by leveraging tire-as-a-sensor technology and insights derived from the tire telematics data.”

There is a very high ceiling for innovation within this relationship.

Nizar Trigui, Bridgestone Americas chief technology officer


Bridgestone also hopes to electrify the majority of its land-side transport needs by 2025.

“We are incredibly excited about this partnership and the opportunity to accelerate our shared goal of creating innovative solutions for fleets while advancing the transformation of Bridgestone into a sustainable solutions company,” Nizar Trigui, Bridgestone Americas chief technology officer, said in a statement. “There is a very high ceiling for innovation within this relationship, including the use of vehicle and tire data and advanced analytics to drive efficiency, safety and low-carbon fleet mobility.”

Bridgestone also will become an official U.S. launch partner for Stockholm-based Einride as part of the agreement, and its exclusive tire supplier for the U.S. market. Einride will supply connected electric trucks and digital services under a subscription agreement to Bridgestone for its U.S. shipping logistics network.

Trucking companies and manufacturers have looked toward electric vehicles as a means of reducing emissions and increasing efficiency. Allied Market Research found in a May 2020 report that the global electric truck market size has a compound annual growth rate of 25.8% and is expected to reach $1.9 billion by 2027.


What's next for data gathering and analytics programs in trucking? Host Seth Clevenger speaks with Andrew Johnson of PrePass Safety Alliance and Chris Orban of Trimble Transportation. Hear a snippet above, and get the full program by going to

MarketsandMarkets Research found in a report Feb. 1 that the global electric vehicle-charging stations market is projected to grow at a compound annual rate of 34.7% to reach $27.6 billion by 2027.

The government also has been targeting reduced emissions. President Joe Biden signed an executive order Aug. 5 aimed at making electric vehicles account for half of all new sales by 2030.

Bridgestone’s global environmental goals include a 50% reduction of its carbon footprint by 2030, and carbon neutrality by 2050, as well as tires made from 100% renewable materials by 2050. The company is expanding its portfolio of technologies and business solutions intended to advance safer, more efficient and sustainable mobility. That includes Webfleet Solutions, IntelliTire telematics and Reach streamlined service delivery for fleets.

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