ATA in Alliance to Address ‘Baby Boomer’ Workforce Issues
merican Trucking Associations Tuesday said it is participating in the Alliance for an Experienced Workforce, a collaboration among industry associations designed to promote strategies for recruiting and retaining workers over 50 years old.
The alliance — made up of more than 20 industry associations representing over 5 million businesses and led by the American Association of Retired Persons — also will plan for the demographic challenges that will face the U.S. workforce in coming years.
For example, it will cultivate industry-specific best practices for workers aged 50 and over, including for such issues as benefits, workplace design and recruitment strategies.
As a result, many employers are planning now for how they will retain a competitive advantage as the labor market tightens. Leading industry organizations, including ATA, recognize that recruiting and retaining employees 50 and older makes good business sense, the group said.
“With a critical driver shortage facing the trucking industry, now, more than ever, our industry is consistently looking toward recruiting and retaining this pool of experienced workers,” said ATA President Bill Graves.
“We hope that this effort will facilitate a healthy dialogue between motor carriers and mature workers interested in a truck driving career,” he said in a statement.
For more information on the alliance, visit www.aarp.org/alliance.
