Apple’s Tim Cook Sees Minor Supply Chain Changes in Wake of Virus

Apple CEO Tim Cook
Apple CEO Tim Cook by David Paul Morris/Bloomberg News

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Apple Inc. Chief Executive Officer Tim Cook suggested the iPhone maker wouldn’t make any quick moves out of China in light of interruptions due to the coronavirus and called the situation a “temporary condition.”

“We’re talking about adjusting some knobs, not some sort of wholesale, fundamental change,” he said in an interview that aired Feb. 28 on Fox Business.

Apple’s China-focused supply chain is facing two major tests — first from a trade war between the U.S. and China and more recently from manufacturing outages spurred by the spread of the virus across the world’s most populous nation.

Apple scrapped its March quarter revenue guidance recently, citing iPhone production constraints, and closed stores in China due to the coronavirus. On Feb. 28, Cook was asked if the disruption would bleed into the June quarter. “We’re still in February, there’s reason for optimism, but we’ll see,” he said.

The Apple supply chain is “relatively more important in China,” he said, but noted that he’ll be watching the coronavirus situation unfold in Korea and Italy since Apple has suppliers and businesses there as well. “It’s very important to see what happens there,” he added.

Host Seth Clevenger went to CES 2020 in Las Vegas and met with Rich Mohr of Ryder Fleet Management Solutions and Stephan Olsen of the Paccar Innovation Center to discuss how high-tech the industry has become. Listen to a snippet above, and to hear the full episode, go to

Cook also defended a supply-chain strategy that he has led for years. “We’ve worked through earthquakes, tornadoes, fires, floods, tsunamis, SARS, so we’ve had a long list of things, and the operational team is very deep at working through these,” the CEO said. “So the question for us after we get to the other side, was the resilience there or not and will we need to make some changes?”

“It will take some time, but by and large, I think this is a temporary condition, not a long term of thing,” he added.

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