Motor carriers and logistics providers have been applying the latest technologies to help solve old challenges, such as driver recruiting and retention, regulatory compliance and moving freight more efficiently while ensuring highway safety.

Shipwell, an Austin, Texas-based startup focused on managing trucking and shipping logistics for businesses, has raised $35 million to continue its growth, the company said Oct. 24.

Interest in freight-related startups and technology continues to grow, as evidenced by several recent investment deals as well as a first-of-its-kind Founders Camp whereby representatives from 20 startup firms met with trucking executives and shippers in Chattanooga, Tenn., to exchange ideas for new products and services.

Nearly all of the biggest names in media and technology descended on Sun Valley, Idaho, July 11-16, and in the mix this year were trucking networks, spider silk and quantum physics.

The trucking industry’s march toward self-driving trucks is gaining momentum as new developers attempt to accelerate the pace of innovation.