Deere News Updates

GovernmentBusinessEquipment

Public inquiry set for farm equipment market

The public inquiry seeks to address complaints from farmers that they “face other barriers to acquiring agricultural equipment and the services required to keep equipment operating.”

October 7, 2026
BusinessTechnologyEquipment

Deere launches AI assistant named JD to guide farmers

The chatbot can help leverage data specific to growers’ fields, with information collected when crops are being planted, treated or harvested. 

September 1, 2026
GovernmentBusinessEquipmentFuelLogistics

A 104-year-old farmer's tractor sale points to farm recovery

More growers are sending equipment to the auction block, and the market has been so starved of equipment that buyers are absorbing the new supply and bids are staying strong.

August 31, 2026
BusinessEquipment

Deere narrows profit outlook, sees farm recovery in 2027

Deere estimated net income for the fiscal year between $4.75 billion and $5 billion, compared with its previous outlook for $4.5 billion to $5 billion.

August 20, 2026
GovernmentBusinessEquipment

Deere Agrees to Pay $99M to Settle 'Right to Repair' Lawsuit

The deal would settle a 2022 lawsuit that accused the company of withholding repair software and conspiring with dealers to force farmers to use their services.

April 7, 2026
BusinessEquipment

Tractor Maker Deere Sees Upturn in Farm Economy

The increased optimism comes as Chicago soybean prices have been rising amid a revival of U.S. exports to China and greater clarity expected soon around U.S. biofuels policy in 2026.

February 19, 2026
GovernmentBusinessTechnologyEquipmentLogistics

Deere Defends Prices After Trump Pushes for Cuts

The world’s biggest farm machinery maker said in a statement to Bloomberg that it “has kept focus on supporting our customers and helping them build for the long haul.” 

December 9, 2025
BusinessTechnologyEquipment

Deere Forecast Misses Expectations as Farm Slump Deepens

The weak outlook for the maker of iconic green and yellow tractors comes as farmers have been hit hard by low crop prices and President Donald Trump’s tariff policies.

November 26, 2025
GovernmentBusinessEquipment

Deere Falls as Struggling Farmers Delay Machinery Rebound

The world’s biggest farm machinery maker pared its full-year earnings outlook with lower grain prices curbing farmers’ spending.

August 14, 2025
GovernmentBusinessTechnologyEquipmentAutonomous

Deere Warns Tariffs Could Disrupt Farm Recovery

World farm machinery leader John Deere said the agriculture economy is finally showing signs of turning around, although looming tariffs could upend the nascent recovery.

February 13, 2025

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