Norris Beren

Business, Perspective

Perspective: Rethinking Driver Recruiting

The trucking industry’s shortage of drivers and high turnover rate make it hard for many regional and over-the-road carriers to recruit and retain qualified candidates, but there is a system carriers can adopt that will help them attract and keep good drivers who fit their company’s requirements, and culture.

Norris Beren | Chief Executive Advisor, Risk Reward Consulting
September 4, 2019
Business, Technology

Opinion: Manage Driver Turnover by Avoiding the ‘Threats to Retention’

As everyone in the trucking industry knows, the driver shortage persists. With bonuses and incentives tempting drivers to come and go between motor carriers, retention can be a challenge. However, carriers can better manage this turnover by avoiding what Norris Beren calls “threats to retention.”

Norris Beren | Chief Executive Advisor, Risk Reward Consulting
February 12, 2019
Perspective

Opinion: Recruiting, Retaining Drivers: It’s Not Them, It’s You

If you have a driver turnover problem and can’t keep drivers, especially new ones, and can’t attract new, qualified drivers, regardless of what you try or the money you throw at the problem, what you’re doing is not working. But why?

Norris Beren | Chief Executive Advisor, Risk Reward Consulting
November 13, 2017