Lori Valigra

Business, TCA

Maine’s Trucking Industry Turns to TikTok in Appeal to Gen Z

Trucks belonging to Pottle's Transportation sit on a lot in Bangor, Maine Trucks belonging to Pottle's Transportation sit in a lot in Bangor, Maine. (John Sommers II for Transport Topics)

The Maine Motor Transport Association is targeting Gen Z and other young workers with a video storytelling campaign aimed at filling shortages of truck drivers and technicians.

Lori Valigra | Bangor (Maine) Daily News
May 14, 2021