The trucking industry’s message campaign of safety and reliability is connecting with the public in a big way, and a national firm has recognized that.
This week, PR News announced that Trucking Moves America Forward is a finalist for its 2016 Platinum PR Award, a coveted accolade among marketing insiders.
The campaign garnered recognition by the selection committee through its clear message of safety that reached print, broadcast and online audiences nationwide and internationally. The campaign’s social media presence has consistently expanded, more than $1 million was raised to support advocacy efforts at the grass-roots level, and it reiterated truckers' enthusiasm and passion for their careers.
Since it was launched in 2014 by American Trucking Associations, Trucking Moves America Forward has shared the stories of truck drivers with millions of accident-free miles, has called on federal lawmakers to advance a long-term highway bill and has illuminated the industry’s contributions to the economy for its audiences.
Platinum PR Award winners will be announced Oct. 19 in New York City.