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Logistics Firm Stord Nabs $250M to Help Brands Take On Amazon
Startup Positions Itself as Partner to Help Retailers Manage Inventory, as Well as Checkout, Fulfillment
Key Takeaways:
- Stord raised $250 million in a funding round announced May 26, valuing the Atlanta-based logistics technology startup at $3 billion.
- Stord said it processes more than $15 billion in annual merchandise value for 1,000 customers through nearly 100 warehouses globally.
- The company plans to expand its warehouse network and invest in artificial intelligence, robotics and a new Stord Labs testing facility.
Stord Inc., a logistics technology startup, raised $250 million in a new funding round to expand its fulfillment operation and help merchants better compete with Amazon.com Inc.
The financing, which Stord announced May 26, values the firm at $3 billion.
Kleiner Perkins, Founders Fund and Strike Capital were among the investors that participated in the round, the company said.
Founded in 2015, Stord has positioned itself as a partner to help retailers manage inventory as well as the checkout and fulfillment process, at a time when many businesses struggle to match the fast, affordable shipping offered by Amazon.
Amazon’s advantage is not its payments system or product selection, said Sean Henry, Stord’s co-founder and CEO. “It’s all because we trust we’re going to buy it now and get it tomorrow,” he said. “That’s what infrastructure we want to deliver to every other independent brand.”
Stord said it currently operates nearly 100 warehouses globally. The Atlanta-based company plans to use the new funding to expand that network, as well as to invest in artificial intelligence and robotics initiatives meant to streamline the process of handling customer orders.
Ten years ago I started Stord because nobody had built the infrastructure for what happens after a consumer clicks buy.
Today we raised $250M at a $3 billion valuation.
Commerce now has the physical intelligence layer that merchants deserve.
Full piece:… pic.twitter.com/pUGaRMc5SF — Sean Henry (@seanhenry) May 26, 2026
Alongside the funding, the startup announced the launch of Stord Labs, a facility designed to test the robotics initiatives before rolling them out to sites. Henry said the company is working with more than five robotics vendors, but didn’t name the companies.
Stord said it processes more than $15 billion in annual gross merchandise value across more than 1,000 customers. The company has also completed eight acquisitions to date.
