Old Dominion Freight Line is upping its advertising game this season with the New York Mets. The company partnered with Chicago-based Czarnowski to create a three-dimensional replica of an ODFL tractor-trailer at Citi Field.
“The Mets are a longtime partner of OD, and we took the offseason to brainstorm a unique activation to show off our partnership,” said Dick Podiak, ODFL vice president of marketing and communications.
The display, which spans 9 feet, 9 inches by 44 feet, 6 inches, is positioned in right-center field above the bullpen and equipped with working lights and a horn.
ODFL is the official freight carrier of Major League Baseball and has partnered with the Mets since 2015.
“Creating this unique installation will help demonstrate how we go above and beyond to help our customers keep their promises,” Podiak said.
Old Dominion Freight Line
On the side of the truck are the ODFL logo and the words, “Helping the World Keep Promises.”
Old Dominion ranks No. 11 on the Transport Topics Top 100 list of for-hire carriers in North America.
The truck is the only three-dimensional signage at field level and the only interactive signage in Citi Field.
Unveiling of the new tractor-trailer came just in time for the Mets’ home opener April 4.
“OD continues to be a great partner and we appreciate their investment in the Mets brand and product,” said Chris Zaber, Mets senior vice president of ticketing and partnerships.
ODFL kicked off the 2019 season Feb. 4 when it hauled the Mets’ gear down to spring training in Port St. Lucie, Fla.