October 3, 2018 9:30 AM, EDT

New York DOT Strikes Deal With Feds Over Controversial Signs

I Love NY highway signVehicles pass an "I Love New York" sign on the New York State Thruway in Utica, N.Y. (Mike Groll/AP)

The New York State Department of Transportation will retain $14 million in federal funding after reaching a compromise with the Federal Highway Administration over the large blue tourism signs that line the state’s highways.

The signs, printed with messages such as “I Love New York” and “Pathways Through History,” have been the subject of ongoing deliberation between the agencies for months. In February, FHWA sent a letter to New York transportation officials saying the agency would dock $14 million in funding from the state unless the signs were removed by Sept. 30.

NYSDOT announced Sept. 28 that it had reached an agreement with FHWA to launch a new sign campaign and hold on to the $14 million. Under the compromise, most of the 514 signs will be relocated to other attractions, such as parks, historic sites and rest areas. Signs that designate regions, known as motherboards, will remain in place.

In a joint statement, New York’s Transportation Commissioner Paul Karas and Executive Director of the Thruway Authority Matthew Driscoll said NYSDOT struck a deal with FHWA to review the road signs’ impact on the traveling public. FHWA spokesman Mike Reynard confirmed that the agency has agreed to examine the signs’ effectiveness and restored the funding that was in peril.

“Accordingly, we have reached an agreement to launch an innovative experimental project to allow tourism signage to highlight cultural, historic and other significant state attractions off the highway system,” Karas and Driscoll said in their statement. “This is a win-win for all parties, and we thank our federal counterparts for their cooperation. We will submit a final plan on this new project in the coming months.”

FHWA initially asked for the removal of the signs because they violate regulations outlined in the Manual on Uniform Traffic Control Devices. The agency has claimed the signs are potentially hazardous because they contain too much information and could distract drivers. Besides highlighting nearby attractions, the signs list the addresses for the state’s tourism website and the I Love NY app.

Since 2014, New York has spent more than $8 million to install the signs, despite FHWA forbidding the state from doing so. The signs are posted along major routes, including interstates 81, 87, 88 and 90.

Kendra Hems


Members of New York’s trucking community have been ardent opponents of the signs. Kendra Hems, executive director of the Trucking Association of New York, said the signs have overwhelmed and distracted truck drivers.

“We didn’t feel that they really served any directional or safety purpose,” Hems told Transport Topics. “They actually point people to a website, which we would prefer not to be the case when you’re driving down the road.”

Hems said the number of signs creates a sense of “sign fatigue” for truck drivers, which can prompt them to rely on GPS or Google Maps instead of road signage that includes pertinent details such as bridge height.

The height of a bridge is important information because it lets truckers know if they can safely pass under a span without hitting its underbelly. Bridge strikes are particularly common on Franklin D. Roosevelt Drive in Manhattan and the Belt Parkway in Queens, according to a report from New York’s Regional Bridge Strike Task Force.

Hems said the hundreds of signs that provide neither directional guidance nor safety messages desensitize drivers to the signs that contain important information.

“One of the challenges we have is getting drivers to pay attention to road signs. In recent years, we’ve been seeing bridge strikes because drivers are paying attention to GPS or mapping systems, but not signs,” Hems said. “When we start putting signs up that really don’t serve a direct purpose, that’s a concern for us, because it’s just another reason for drivers not to pay attention to the road signs.”

According to Hems, a modified sign that provides specific directions to local food sources and entertainment venues would be an improvement from the current situation. She also said that funds could serve a better purpose if they went to road projects instead of signs.

The signs have not resulted in a total boondoggle, however. The NYSDOT statement reflects that the signage campaign has driven the tourism industry to over $100 billion and created approximately 1 million jobs. Maintaining tourism’s economic success will remain an important part of the state’s updated sign campaign.

“We will coordinate with our federal counterparts once we have more details on this new effort, and we will announce the campaign as soon as it is completed,” Karas and Driscoll said. “This agreement resolves the pre-existing matter between the state and the federal government, and the state will continue to receive all federal highway aid.”