KeepTruckin Expands Into Freight Matching

Keep Truckin Smart Load Board

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KeepTruckin announced Oct. 6 that it is expanding beyond fleet management technology with the launch of its freight matching service.

Smart Load Board is designed to improve how carriers find loads. KeepTruckin said that it has partnered with several national brokers that will help drive the new service by providing thousands of exclusive loads. They in turn gain access to a network of more than a million drivers.

“The KeepTruckin Smart Load Board is a free freight marketplace built directly into our industry-leading fleet management platform, designed to help carriers find the right load, faster,” Aman Shahi, staff product manager at KeepTruckin, told Transport Topics.



Echo Global Logistics, Uber Freight, Convoy, Edge Logistics, Bennett, Epes Logistics, Page Trucking, Keller Freight Solutions and Parade are the first participating brokers and brokerage divisions to partner with the platform.

“At Echo Global Logistics we are always looking for ways to expand our digital network and simplify the way we interact with our carrier partners,” said Dave Menzel, president and chief operating officer at Echo. “We are excited to partner with KeepTruckin’s Smart Load Board, as it will allow Echo to continue to increase our access to capacity for our shippers.”

KeepTruckin combines electronic logging devices, GPS tracking and dashcams into a single fleet management platform. Now it is adding freight matching to those offerings. Shahi said there are three things that set the load board apart.

“First, the KeepTruckin Smart Load Board is the only ELD-based freight marketplace that automatically matches loads based on a deep understanding of a carrier’s needs and preferences,” Shahi said. “Second, our intuitive user experience provides easy access to thousands of high-quality loads.”

Smart Load Board allow drivers to know exactly who is tracking them with its freight visibility integrations. KeepTruckin said because of the partnerships it is forming the service can provide users with information like pickup and dropoff times, rate, commodity and weight. It can also provide data such as where carriers are driving and the routes they run.

“Pickup and dropoff times, rate, commodity and weight are required on all load posts so that carriers can make informed decisions without placing endless phone calls,” Shahi said. “Last but not least, our continued commitment to data privacy: our carriers decide if, when and how their data is to be shared with third parties.”


The Smart Load Board also has book now and bidding features on the platform. The KeepTruckin Fleet Dashboard and Driver App will have the freight matching service embedded into it. It will also be free to all users of the dashboard.

“KeepTruckin was founded with a clear mission — to improve the safety and efficiency of the trucking industry,’’ KeepTruckin CEO Shoaib Makani said. “Over the past seven years, we have built the largest network of connected trucks in North America, giving KeepTruckin the unique opportunity to change the way freight is moved.”

The Smart Load Board includes data science and machine learning algorithms that will leverage information from electronic logging devices and other sources to constantly analyze the needs and preferences of drivers to better match jobs to carriers. KeepTruckin first announced that it was interested in expanding into freight matching in April 2019. The company at the time raised $149 million.

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