iTECH: Making the Most of Promotional Links

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img src="/sites/default/files/images/articles/iTECHlogo.gif" width=119 align=right>One of the Web’s most powerful promotional tools is also one of its most basic: the hyperlink. Single-handedly responsible for ultimately linking every Web page with every other, hyperlinks from a number of well-chosen sites to your own can literally transform your site into a Grand Central Station on the Web.

"Developing your link strategy is one of the most crucial elements involved in Internet marketing," says Susan Sweeney, author of "101 Ways to Promote Your Web Site," published by Maximum Press (www.maxpress.com). "It's a very time-consuming task. But appropriately placed, links can be a real traffic builder."

Chances are you probably have a few links from your Web site already. Some trucking companies, for example, exchange links with a few of their suppliers or trading partners. Others offer links to information directories, free map-making services and the like. And still other, larger conglomerates exchange links with all the companies under their corporate umbrella.

For the full story, see the December Issue of iTECH, which appeared as a supplement in the Dec. 2 print edition of Transport Topics. Subscribe today.