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December 3, 2018 12:00 AM, EST

Improve Driver Recruiting at R&R 2019

Register today for the 2019 Recruitment and Retention Conference and take part in an in-depth analysis of today’s truck driver.  The conference is packed with sessions and workshops you don’t want to miss.

R&R 2019 will be held February 20-22, 2019 at the JW Marriott in Nashville, TN.  Those interested in attending can register and learn more about the event at annualrrconference.com.

R&R 2019 attendees will enjoy a variety of sessions to educate carriers and other trucking professionals on today’s driver market and how to improve driver recruiting and retention. This industry-leading conference provides insight for you and your team to learn about the latest innovations, strategies and tools to help you face the challenges of recruiting and retaining drivers.

Just a few of the sessions and workshops planned for the upcoming conference include:

It’s Time for Change Because Today’s Driver is Changing

In this opening session, Jon Acuff will walk attendees through navigating changes in driver recruiting with a focus on how truck drivers are transforming. Carriers can’t get stuck in old habits of driver recruiting – the way we market and recruit drivers should be altered with today’s driver in mind. As an industry, we need to be ready for change, get working on change, and get stuck-proof so you are recruiting the right drivers for your carrier.

Unlocking the Dark Data Behind Your Driver Recruitment Marketing

In this session, BrainTrust Insights Co-Founder and Data Scientist, Christopher Penn, will navigate us through understanding what dark data is, why it’s hurting your driver recruitment marketing, and how he partnered with the leading advertising agency in the industry to shine light on some of it. Learn marketing insights related to driver recruitment advertising today, including what you should be looking for each month in your data and advanced technologies that give you a competitive edge in the market.

Industry Analysis: Trucking, Recruiting & Driver Data Every Recruiter Should Know

In this session, attendees will hear from industry experts on data and trends relating to the economics of the trucking industry that affect driver recruiting; data and information around recruiters and the recruiting department at carriers nationwide; and the latest insight on the driver market including an analysis of today’s driver behavior and the driver perspective. You don’t want to miss this in-depth analysis of driver recruiting in today’s market.

Building a Social Media Footprint Dramatically Impacts Your Driver Recruiting & Retention

Everyone agrees that social media should be part of a carrier's driver recruitment strategy, but how can it really impact recruiting? In this session, attendees will hear from the owner of the industry's largest social media network, CDL Life, on how he built a community of truck drivers from the ground up and why it will pay off for your carrier in recruiting and retention. In addition, attendees will hear from a carrier who successfully recruits and retains drivers on social media - even in today's challenging market.

Visit annualrrconference.com to register for the 2019 R&R Conference today!

R&R 2019

ConversionU, a division of Conversion Interactive Agency, provides training and development for carriers of all sizes, including recruiter, management and executive coaching.

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