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Logistics provider GXO Logistics Inc. and Beachbody Co.’s MYXfitness announced Dec. 2 they are working to open an Atlanta-based distribution center to help meet growing e-commerce demand.
GXO said the new facility is part of the GXO distribution network, which provides shared warehouse space at locations across the United States with access to GXO’s technology.
“MYXfitness is a leader in home exercise equipment, and we’re proud to partner with them,” GXO Chief Commercial Officer Bill Fraine said. “We’ve been working with MYXfitness since they launched in 2019, providing efficient inventory management and white-glove services. This year alone, we’ve increased the volumes we support by 300% in our New Jersey, California and Illinois facilities. Now we’re expanding again with MYXfitness — this time in Atlanta — to reach more customers even faster.”
Since GXO was spun off Aug. 2 from its Greenwich, Conn.-based parent company XPO Logistics Inc., GXO Direct has announced a series of new distribution center openings for well-known companies, including Saks and Abercrombie & Fitch. The Atlanta facility will be 86,000 square feet.
“GXO, which manages all of our warehousing needs, has been an excellent partner in our drive to lead the next evolution in home fitness with more content, technology and metrics for better results,” MYXfitness President Heberto Calves said. “We’re receiving the same outstanding support from GXO with our new MYX II bike, which creates a more personalized fitness experience — on and off the bike — for users of all fitness levels, whenever they want.”
As part of its growth strategy, GXO works with its clients to position their inventory closer to its customers, reducing fixed costs, transit times and providing additional flexibility to adapt to market changes.
“We’re excited to be expanding our partnership with MYXfitness and to help the company meet its growth targets,” GXO Chief Investment Officer Mark Manduca said.
GXO said in its first earnings report Nov. 1 it has already begun to see increases in business and it expects to generate an additional $200 million in new customer contracts in 2022.
XPO spun off its contract logistics operation into GXO to take advantage of tailwinds with e-commerce, automation and outsourcing. The company said that as these trends evolve, a separate company would be well-positioned to meet customer needs.
One of the company’s first new initiatives is GXO Direct.
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