August 6, 2018 10:00 AM, EDT

Continental Automotive Systems Lowers Prices on ELDs

Continental ELDA Continental VDO RoadLog. (Continental Automotive Systems)

Continental Automotive Systems is cutting the prices of its electronic logging devices.

The Allentown, Pa., manufacturer announced July 30 that the cost of its VDO RoadLog is being reduced from $539 to $249 and the VDO RoadDog ELD plus models cut from $595 to $299. The price reductions take effect immediately.

Continental told Transport Topics that it believes many owner-operators and some fleets are having difficulty maintaining mandate compliance and reporting with their bring-your-own-device ELD programs that are on the market and may be reconsidering their decisions. BYOD programs refer to employee-owned devices within a business.

“Our new pricing structure offers today’s truckers a very affordable and sensible option for their ELD needs,” said Jay McCarthy, VDO RoadDog log marketing manager with Continental. “For the same price they would typically pay for an unreliable and potentially troublesome bring-your-own-device solution, our customers will get a dedicated, hard-wired ELD that’s FMCSA-registered, performance-proven and supported by Continental.”

The company also said that customers who purchase its ELDs at the new price point can use a special purchase program to pay for the unit over three years. — Transport Topics