Bridgestone, Microsoft Collaborate on Tire Analytics

Bridgestone exhibit
John Sommers II for Transport Topics

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Bridgestone Corp. is renewing its collaboration with Microsoft to accelerate advanced tire analytics integration, the company announced Aug. 4.

The companies have been working together since 2020. Bridgestone hopes this newest joint effort will help accelerate its digital transformation, enhance its portfolio of connected tires worldwide and advance its technical innovations in artificial intelligence.

“Microsoft has been a valuable partner in both our European and Americas markets,” Bridgestone Americas CEO Paolo Ferrari said. “We are excited to build on this collaboration with enhanced and expanded offerings that allow Bridgestone globally to develop new innovations and quickly deliver them to our customers aligned with the Bridgestone E8 Commitment.”


Microsoft Azure is a cloud-computing service for application management. Bridgestone plans to use the service to accelerate development and go-to-market strategies in support of its digital transformation and sustainable solutions portfolio.

The Microsoft Connected Vehicle Platform will be used by both companies to capture and analyze tire data in real time as part of a fully integrated vehicle ecosystem. Microsoft Azure will support this by integrating advanced tire analytics to better understand tire wear and casing health to maximize tire retreading and inform when tire maintenance may be needed.

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“We know that uptime, driver safety and total cost of ownership are paramount for fleets, for example,” Ferrari said. “The Connected Vehicle Platform allows us to provide insights through each of these lenses, as well as others, using data directly from the tire to unlock value that otherwise remains trapped.”

Microsoft Azure also will help in the development of new cloud capabilities that further streamline and modernize its core tire business and information technology operations. Bridgestone said it will use Microsoft solutions to strengthen operational effectiveness and deliver increased flexibility and scalability across enterprise tools and platforms. — Transport Topics