December 4, 2017 12:00 PM, EST
When it Comes to Selling Trucks, Choice is Your Secret Weapon

Delivering Choice

Managing a fleet of trucks can be challenging, but selling presents a whole other set of problems – reaching buyers, completing sales, and making sure you’re getting the best returns. But sellers can get access to a choice of sales channels to help them sell when, where, and how they want.

For truck buyers, “choice” is a powerful tool. Buyers have thousands of trucks and sellers to choose from across North America, and a host of different ways to buy. What sellers may not realize is that “choice” is as much an advantage for them as it is for buyers. Take advantage of the wide choice of sales channels available today, and you can reach a larger buying audience, plus you can better control the sales process. And in the end, more interest and more buyers means better returns.

One company – Ritchie Bros. together with IronPlanet – offers sellers access to multiple sales channels to make sellers’ lives and businesses easier, and deliver the market value they need. In short, it’s a one-stop shop for selling and buying. And depending on your needs, Ritchie Bros. can offer a solution that addresses each need.

Whether you’re looking to sell quickly, get maximum cash, access the market frequently, protect your downside, or simply make the process as easy as possible, you can use one or a combination of sales channels including onsite auctions, online auctions, and an online marketplace. Here’s a closer look at each one.

Unreserved onsite auctions with online bidding.

Every year, thousands of sellers count on Ritchie Bros.’ unreserved onsite auctions to help them sell trucks and other assets quickly, efficiently and for the best returns possible. The company conducts more than 350 exciting live unreserved auctions each year at 40+ permanent sites and many temporary locations around the world – all with onsite and online bidding.

Sellers benefit from:

  • All-inclusive service to save time
  • Multichannel, multi-lingual global marketing campaigns
  • Competing onsite and online bidders from around the world
  • Secure sites for free pre-sale storage and inspection by buyers
  • Global market value for assets
  • Certainty of sale – every item sells on auction day
  • Payment within 21 days of auction

Weekly online auctions.

When you want to sell your equipment quickly, and don’t want to move it, sellers across North America count on IronPlanet’s weekly online auctions. With the sale and transaction all taking place online, IronPlanet maximizes convenience for you. It’s a service designed to work with your schedule and location.

Sellers benefit from:

  • Industry-leading, easy-to-use online platform
  • Regular weekly auctions plus ongoing events
  • Convenience of selling equipment where it sits
  • Targeted, multi-channel global marketing campaigns
  • Competing bidders from around the world
  • Global market value for assets sold
  • Payment within 15 business days of auction

Reserved online marketplace

Marketplace-E is a flexible, online option on IronPlanet that gives you the choice of selling your assets at a fixed price, negotiating offers, or setting a reserve (minimum) price. These three selling channels give you more control over price, plus how and when you sell.

Buy Now

List your equipment online and set a Buy Now price to target the kind of return you’re looking for. You can choose a price that meets your needs and reflects current market conditions.

Make Offer

When you choose Make Offer, potential buyers submit online offers on your listed equipment. Pick and choose from the offers – you don’t have to select the offer if you don’t want to sell to a particular buyer or at the offered price.

Reserve Auction

IronPlanet will create an online auction listing for you with a reserve price. The item will not sell unless your reserve price is met. With a reserve auction model, your minimum is protected but the potential highest selling price is not capped.

Sellers benefit from:

  • Control over price and timing
  • Convenience of selling equipment where it sits
  • Buyer confidence from IronClad Assurance equipment condition certification
  • Featured on industry-leading, easy-to-use online platform

Find out more about how you can take advantage of the choice of channels when you need to sell trucks. Visit the company’s website at

About Ritchie Bros.:
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company's selling channels include: Ritchie Bros. Auctioneers, the world's largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance(R)equipment condition certificationMarketplace-E, an online marketplace offering multiple price and timing options;  Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company also offers sector-specific solutions including GovPlanetTruckPlanetKruse Energy Auctioneers, and Cat(R) auctions, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about the unprecedented choice provided by Ritchie Bros., visit

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