September 28, 2015 12:00 PM, EDT

Volvo Breaks Ground on $38.1 Million Virginia Truck Factory Expansion

Volvo Trucks North America

Volvo Trucks North America announced that it broke ground on a $38.1 million expansion of its New River Valley truck assembly plant in Dublin, Virginia.

Part of the expansion includes a “Customer Experience Center” with product showroom, training rooms, a 200-seat theater and an observation area to view the company’s test track.

“This unique Customer Experience Center will showcase our innovation leadership, our brand and our products in a dynamic and engaging way,” Göran Nyberg, president of Volvo Trucks North America, said in a statement.

“Together with the NRV plant and our Customer Experience Test Track, the new center will give customers — and prospective customers — an unforgettable Volvo Trucks brand experience,” Nyberg said.

Volvo said improvements at the plant will also “further improve the safety, quality and efficiency of NRV’s manufacturing processes.”

“This investment is another recognition of the important role our employees and the NRV community play in delivering not only industry-leading products, but an industry-leading brand experience for Volvo Trucks customers,” Franky Marchand, general manager of the plant, said in a statement.