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September 11, 2018 9:30 AM, EDT

TMAF Kicks Off Campaign to Thank Drivers, Educate Public

Trucking Moves America Forward logo Trucking Moves America Forward

Trucking Moves America Forward has launched an advertising and digital campaign to thank professional drivers and educate the public about their importance.

TMAF is spearheading a billboard campaign along interstates throughout the country. The billboards will feature award-winning truck drivers, depict the critical need for truck drivers in America and explain how essentials such as food, gas and medicine would be unobtainable without truck drivers making those deliveries.

“During National Truck Driver Appreciation Week, we thank the professional truck drivers who travel 4½ billion collective miles each year to safely deliver the essential goods that help us live,” Kevin Burch, co-chairman of TMAF and president of Jet Express Inc., said in a press release. “This week, we celebrate the drivers — the faces of our industry — and remind the public to appreciate and #ThankATrucker.”