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July 19, 2016 5:15 PM, EDT

Teletrac Navman Launches New Unified Telematics Platform

Teletrac Inc. and Navman Wireless

Fleet-tracking companies Teletrac Inc. and Navman Wireless announced a new telematics platform that combines their two product lines into one offering for customers. The two companies merged in early 2015 and listed a unified platform as a top goal for the merged company.

Teletrac Navman Director, as it is called, combines safety compliance features in Teletracs with the data delivery and analytics of Navman, according to the company.

“I think there is a real opportunity within the mid-market, or 50 to 500 vehicles. We feel like that market is really under-served. We think the combination of all of these features will create some opportunities for us in a market that the current players don’t serve well,” Renaat Ver Eecke, president of Teletrac Navman, said during a webinar July 19.

The new software includes a new hours-of-service dashboard that Ver Eecke said he believes will help carriers determine who is approaching the legal limit and avoid compliance violations and fines. He emphasized simplicity in the system, telling reporters that it is a feature that current clients have asked for in a new platform. On driver behavior, Ver Eecke emphasized the software will continue to track for unsafe acts like speeding and hard braking.  He added that the software modifies the behavior of heavy-duty truck drivers to prevent accidents.

“We know that there are fewer drivers on the road and that will continue to be a problem. So how do companies retain drivers? Part of it is creating a platform to teach them. Our platform in the cab gives feedback to the drivers before an incident happens in real time,” Ver Eecke said.

He also touted the new software as a way to maximize productivity and fuel economy and minimize empty or missed loads.

The program uses Garmin Ltd. for the GPS-navigation partner and runs on the Android operating system. Headquartered in Glenview, Illinois, the company has offices in the United States, Mexico, Europe, New Zealand and Australia and works with 40,000 organizations, tracking 500,000 vehicles on six continents.

Prices range from $30 to $100 per truck, per month, and the typical contract runs about three years.