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April 26, 2021 3:00 PM, EDT

Suddath Launches New Local Moving Brand MoveDay

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Global moving and logistics company Suddath Cos. launched local moving brand MoveDay, it said April 26.

MoveDay promises to use customer insights, professional moving teams and technological innovation to modernize moving.

The MoveDay brand is rolling out first in Florida cities Jacksonville and Orlando before being introduced in other major cities.

“MoveDay draws upon Suddath’s core values and more than 100 years of moving expertise to provide a better customer experience,” Suddath CEO Michael Brannigan said in a statement. “This includes providing customers with the highest level of dependable, personalized care, delivered through easy-to-use technology and expert, professional moving teams. Given the level of activity in the housing market, this is an ideal time to provide customers with a more confident, less stressful moving experience — backed by experience they can trust.”

Suddath moveday

Suddath said in the announcement that it conducted extensive national market research to understand what consumers across multiple demographic groups desire in an ideal moving experience. Consumers viewed the challenges associated with moving as one of the most stressful and anxiety-inducing life experiences. This research led to the development of the new brand.

MoveDay is looking to solve these challenges by providing customers with complete visibility into pricing, scope of services and scheduling, as well as access to a team of move managers 24 hours per day and seven days a week. They will also have access to a personalized moving portal that provides insight into every aspect of the move. — Transport Topics

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