An annual campaign to promote seat-belt use will focus on night use, when fewer people buckle up and the chances of dying in a crash triple, the National Highway Traffic Safety Administration said.
The “Click It or Ticket” effort this year will include $30 million for advertising and began Monday, NHTSA said. It will run through June 3.
Police departments step up enforcement of seat-belt laws during the campaign.
“It’s alarming that fewer people are buckling up at night,” NHTSA Administrator Nicole Nason said in a statement. “Not wearing your seat belt, day or night, is a huge and unnecessary gamble.”