Sandhills Invests in FR8 Revolution

Trade publisher Sandhills Publishing invested an undisclosed amount in FR8 Revolution Inc., operator of the FR8Star.com marketplace for open-deck freight transportation carriers and shippers.

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FR8Star provides pricing estimates, shipping routes and real-time freight tracking for shippers, according to FR8 Revolution. The marketplace specializes in flatbed and oversize/overweight loads.

“With this integration [customers] have access to instant freight estimates and the ability to schedule loads to haul the items bought through our various Sandhills’ platforms,” Sandhills Chief Operations Officer Shawn Peed said.



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The publications, applications and online services of Lincoln, Neb.-based Sandhills provide a marketplace for buyers and sellers in the trucking, agriculture, construction, heavy machinery, aviation and technology industries.

The partners said this deal will integrate FR8Star services into Sandhill platforms including Machinery Trader, CraneTrader, TractorHouse, Truck Paper, AuctionTime, Fast Track Iron, Controller and RentalYard.